Having seen demand for the premium experiences at The O2 Arena in London (UK) rise 16 percent since last year, the AEG International has announced new hospitality space ‘The Level by Aldar’.
‘The Level by Aldar’ has been created using 12 existing suites converted into a hospitality area for around 280 guests with premium seating, lounge access and food and beverage (F&B) offerings.
Changing Fan Expectations
‘accessaa.co.uk’ stated that part of a five-year deal with the real estate developer Aldar the opening of the new facility at the London arena is a feature of what the AEG has described as a wider program of investment to ensure that the venue continues to evolve alongside changing fan expectations.
The 23,000-seat The O2 Arena, locally referred to as The O2, is a multipurpose indoor arena in the center of The O2 entertainment district on the Greenwich Peninsula in South East London, England (UK).
The AEG International most commonly refers to the regional division of the Anschutz Entertainment Group (AEG Worldwide), a global leader in live sports and entertainment.
Hospitality Space
‘accessaa.co.uk’ further stated that the development of the new facility (hospitality space) comes ahead of the venue’s 20th anniversary next year and as part of a deal brokered by AEG’s Global Partnerships division it sees Aldar become the principal partner and the official real estate partner of The O2.
Premium Experiences
The AEG International, which owns and operates the 23,000-capacity The O2 Arena, said it has seen demand for the premium experiences at the arena increase by 49 percent since 2022.
Retractable Walkway
In January 2024, The O2 Arena opened ‘The NinetyThird by Qatar Airways’, a 300-capacity members club that saw it become the first arena in the world to feature a retractable walkway.
‘Innovate-Invest-Raise’
Stated Steve Sayer, The O2 Senior Vice-President (SVP) and General Manager (GM), “The O2 has led the live entertainment industry for almost 20 years and we have no intention of standing still. As the fan expectations continue to evolve so too must we. The demand for premium experiences has grown significantly in recent years and ‘The Level by Aldar’ is a major investment in meeting that demand. More than that, it’s about ensuring we continue to offer world-class experiences that enhance every visit. As we look ahead to our 20th anniversary and beyond, we’re committed to maintaining our position as the world’s leading live entertainment destination by continuing to innovate, invest and raise the standard for what fans can expect.”
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