AEG, ESL in global alliance to expand esports



Linkedin Twitter

AEG & ESL

AEG, the world’s leading sports and live entertainment company and ESL, the world’s largest esports company, jointly announced a strategic long-term global partnership, that will align each company’s assets to further broaden the reach of esports around the world.

The partnership will enable ESL to utilize AEG’s global network of more than 120 clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships, including the Barclays Center, The O2 Arena, and Oakland’s Oracle Arena. The deal also leverages AEG’s leadership in live event production, ticketing, marketing and sponsorship to further promote and expand competitive esports worldwide. Additionally, the two companies are looking to develop new esports events and expand the ESL’s presence in the Asia Pacific region.

“Esports has reached mainstream status. Our tournaments are viewed by as many, if not more spectators as traditional sports, so it is a natural progression that industry events increasingly become held at world class venues,” said Steven Roberts, Executive Chairman at ESL. “Our partnership with AEG enables us to further improve the spectator experience and create additional, global events for audiences and partners.”

“This will be a powerful relationship. Both organizations are committed to creating the best live events for fans around the world and together we will create new events that will unite the community and celebrate players, teams and leagues. As esports continues to transform the global sports landscape, our alliance will enable ESL to expand their geographic reach, optimize their operations and enhance the esports fan experience, while eliminating much of the risks associated with producing live sporting events,” said Bob Newman, President of AEG Facilities.

AEG will be showcasing their latest initiatives at Coliseum Summit AMERICAS, February 22-23, 2017 at Las Vegas, Nevada.

While ESL will offer insights on the future of esports at Coliseum Summit EUROPE, March 29-30, 2017 at Budapest, Hungary.

Continue to follow Coliseum Summit, a global series of stadium and arena business conferences, for latest updates from around the world.




« Previous News:
» Next News:



More News

Riga Training Center

Riga FC to boast futuristic training center

Published: September 28, 2020

London-headquartered leading architecture and design practice KSS, whose forte is designing major... » Read more

Australia RAC Arena POS upgrade

POS boost to Australia’s RAC Arena

Published: September 28, 2020

Australia-headquartered MSL Solutions has inked a multiyear contract with Australia’s largest... » Read more

Australia Western United training complex

Western United plans elite training facility

Published: September 28, 2020

Australian A-League football club Western United has unlocked plans to build a new elite training... » Read more

Manchester Arena OVG update September 2020

Co-op Live nod: ASM’s envy, OVG’s pride!

Published: September 28, 2020

The Manchester City Council in England gave the go-ahead on September 24th, 2020, for a new... » Read more


Newsletter sign-up