The home stadium of the Bundesliga team TSG 1899 Hoffenheim – the PreZero Arena in Sinsheim, Southwestern Germany – will be renamed the SNP Arena effective from July 1st, 2026.
The naming rights partnership is designed as a long-term collaboration and initially runs until June 30th, 2028.
‘SNP’ stated that with the data management specialist SNP landing the top-flight’s home naming rights the TSG 1899 Hoffenheim has gained a strong partner from its home region.
With this naming rights partnership the TSG Hoffenheim underlines its ambition to continue evolving as a modern Bundesliga club – athletically, economically and infrastructurally.
The TSG 1899 Hoffenheim, commonly known as TSG Hoffenheim, are a German professional football club based in Sinsheim (town in Baden-Württemberg, Germany). It plays in the Bundesliga, the highest level of the German football league system.
The 30,150-seat Rhein-Neckar-Arena, currently known as the PreZero Arena and previously as the Wirsol Rhein-Neckar-Arena for sponsorship reasons, is a multipurpose stadium in Sinsheim, Baden-Württemberg, Germany.
Headquartered in Heidelberg (Germany), SNP is a leading SAP data management specialist supporting companies worldwide in complex digital transformation initiatives. SNP is the global technology platform leader and trusted partner for the companies seeking unparalleled data-enabled transformation capabilities and business agility. SNP’s Kyano® platform integrates all necessary capabilities and partner offerings to provide a comprehensive software-based experience in data migration and management.
‘SNP’ further stated that both on and off the pitch the TSG 1899 Hoffenheim and the SNP share the ambition to set international standards from within the Rhine-Neckar Metropolitan region.
Comprehensive Package
In addition to the naming rights for the arena, the naming rights partnership includes a comprehensive package covering stadium branding, hospitality services and integration across the digital channels. The SNP has already been a well-established partner of the club in the past serving as the sleeve sponsor of the TSG 1899 Hoffenheim from 2019 to 2022.
‘Create Momentum’
Stated Daniel Förderer, Managing Director (MD), TSG Hoffenheim, “The SNP Arena reflects our ambition to continuously develop the TSG’s location and infrastructure. With SNP, we have a partner that embodies innovation, has a global face and future-oriented thinking – values that also define our club. Together, we want to create momentum: For football, for the region and for the continued development of our entire ecosystem.”
Strategic Step
Viewing the naming rights partnership as a strategic step, Jens Amail, head honcho, SNP, stated, “The trusted interaction between people, data and Artificial Intelligence (AI) is a key success factor today – in elite sports just as much as in business. With TSG Hoffenheim we are teaming up at the heart of a strong regional network where we can actively contribute. At the same time, the SNP Arena provides us with visibility beyond the region and a sustainable platform to further strengthen our growth strategy. We are very much looking forward to partnering with the entire TSG team.”
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