ASM Global (US) – the world’s leading producer of entertainment experiences, venue management and event strategy – has announced three new hires aimed at expanding the company’s leverage of its massive 350 global portfolio of arenas, stadiums, theaters, convention centers, and entertainment zones.
‘ASM Global’ stated that in making the announcement, Jason Oberlander, ASM Global’s Chief Commercial Officer, said, “We have even more scale, consumer touchpoints and the ability to integrate brands into music, sports, business, tech, and more – that will drive unmatched value for the brands, content providers, venue partners, and guests.”
Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.
‘ASM Global’ further stated that Oberlander said Bryce G. Townsend, Senior Vice-President, Commercial Partnerships, Kevin Dent, Vice-President, Sponsorship Sales and Business Development, and Emily Wilson, Director of Marketing Solutions, will help provide “the most scaled, diverse and impactful opportunities the industry has seen to date.”
Townsend has over 20 years of strategic consulting, brand marketing and commercial strategy experience with a diverse background including executive leadership roles at media companies GroupM, Momentum Worldwide and the drone racing property the Drone Racing League.
Dent has spent over 25 years in various sports and lifestyle corporate sponsorship roles including AT&T, National Basketball Association (NBA), Major League Soccer (MLS), the Summer Olympics, and Host Communications.
Wilson comes to ASM Global from Dotdash Meredith, America’s largest digital and print publisher following stings at Time Inc. and Universal McCann.
ASM Global has created the world’s largest live-event marketing platform, which enables it to deliver fan-engagement opportunities to brands across the guest journey across the most extensive scale in the venue paradigm.
ASM Global Commercial Partnerships has had an extremely prolific year internationally and domestically in forging new multivenue partnerships including ChargeFUZE, Clorox, DoorDash, Infor, Kingdom of Sweets, Three and Wicked Kitchen as well as new naming rights partners including the 13,000-capacity Rudolf Weber-ARENA in Oberhausen, Germany, and the Desert Diamond Casino in Arizona, US.
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