Birmingham City F.C. has struck a new partnership with Veolia making it the club’s official sustainability partner.
Birmingham City said the tie-up marks the start of a productive alliance, focused on environmental responsibility, community impact, and long-term regeneration.
The agreement establishes a host of shared values as the Club enters a transformative period of development, including plans for the future Birmingham Sports Quarter — a landmark destination for sport, culture, and innovation in the city.
The partnership with Veolia provides a platform for early engagement, ensuring sustainability and environmental best practice are embedded from the outset of a vision which will remodel the cityscape.
By working alongside Veolia, a global leader in ecological transformation, the Club aims to develop initiatives that enhance environmental responsibility, inspire local communities, and deliver lasting benefits for the region.
Birmingham City last year unveiled plans for its new 62,000-capacity stadium, the centerpiece of a multibillion pound redevelopment in the City.
Birmingham City Football Club is a professional football club based in Birmingham, England (UK). The team competes in the EFL Championship, the second level of the English football league system.
The 29,409-capacity St Andrew’s stadium, known since 2024 for sponsorship reasons as St. Andrew’s @ Knighthead Park, is an association football stadium in the Bordesley district of Birmingham, England (UK). It has been the home ground of the Birmingham City Football Club for more than a century.
Veolia group aims to become the benchmark company for ecological transformation. Present on five continents with 215,000 employees, the Group designs and deploys useful, practical solutions for the management of water, waste and energy that are contributing to a radical turnaround of the current situation.
Birmingham City further stated that together, Blues and Veolia will explore opportunities to engage and educate supporters, drive meaningful environmental action, and support the long-term regeneration of the area.
The partnership is designed to grow in scale and ambition over time, aligning with the Club’s journey toward the Sports Quarter development and beyond.
Gavin Graveson, Chief Executive Officer, Veolia UK and Ireland said, “We are excited to partner with Birmingham City Football Club at such a pivotal moment in Blues’ history. This partnership is an incredible opportunity to come together and make meaningful, sustainable change, for the Club, its supporters and the wider community.
“As Birmingham City’s Sustainability partner, we’re proud to bring our expertise in resource management, smart city innovation and local energy loops to support their ambitious plans for the club and the region.”
Jeremy Dale, Chief Executive Officer at Birmingham City Football Club, said, “We are delighted to welcome Veolia as our Official Sustainability Partner. This partnership marks an important step in our journey as we enter a transformative period for the Club and the city.
“As we look ahead to the development of the Sports Quarter, it’s vital that sustainability, innovation, and community impact are built into our plans from the very beginning.
“Veolia brings world-class expertise and a strong alignment with our values, and together we have a real opportunity to create meaningful initiatives that benefit our supporters, inspire local communities, and deliver long-term positive change.”
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