Bosses at Sixways Stadium have picked Freemans Event Partners to transform the matchday fan experience across all Worcester Warriors and Worcester City FC Men’s and Women’s games.
Freemans Event Partners will deliver food and beverage solutions at the venue, as the Worcester Warriors return to English Championship Rugby for the first time in three years.
The 12,067-capacity Sixways Stadium is a stadium in Worcester, England (UK). It is currently used for rugby union and association football matches.
Worcester Warriors is a professional rugby union club based in Worcester, England. The side most recently played in Premiership Rugby, the top division of English rugby union, before being suspended by the RFU in September 2022 due to financial insolvency.
Following a period of administration, the club was reformed and will play in Champ Rugby from the 2025–26 season.
Freemans said that from the clubhouse to the Fan Zone, every corner of the ground is being refreshed to deliver more choice, faster service and a more immersive experience, ensuring supporters experience a vibrant atmosphere from arrival through to the final whistle.
Bars across the stadium are undergoing a complete refresh, with new branding, digital menus and speedier service designed to keep queues moving and fans closer to the action.
The drinks line-up has been curated to reflect changing tastes while keeping the tried-and-tested favourites that supporters know and love.
The Fan Zone is also stepping up, evolving into a lively social hub that will carry the matchday spirit well beyond kick-off.
Fans can expect live music, interactive entertainment, games and a significantly expanded food and drink offer, from global street food flavours to quick bites and crowd-pleasing classics.
Freemans said it’s all about creating a welcoming space where fans can gather, celebrate and make the most of their matchday.
To make the experience as seamless as possible, FEP PAY will be rolled out across the stadium. This proven payment system cuts down queues, speeds up service and gives supporters a fast, secure way to buy food and drink.
Matt Luscombe, CEO of Freemans Event Partners, said, “We are proud to be supporting Worcester Warriors on their return to Championship Rugby. This partnership goes far beyond food and drink: it’s about raising the bar for the entire matchday experience.
“This is an exciting time for the club and its supporters, and we are committed to delivering them a food & beverage offering that will transform the fan experience.”
Stephen Vaughan, Strategy Director for Worcester Warriors, added, “We are excited to see Sixways Stadium welcoming the Worcester Warriors once again on their home ground.
“This year’s season means more than ever before, and we are delighted to be working with Freemans Event Partners to bring a revamped food & drink offering to fans across all games at the venue.”
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