The Premier League team Everton F.C. announced that the beer producer Budweiser will become a Founding Partner of the Hill Dickinson Stadium in Liverpool, England (UK) as part of a landmark agreement with the Budweiser Brewing Group (BBG), a part of AB InBev, the world’s largest brewer.
‘Everton FC’ stated that this agreement brings two globally recognized names together in a partnership that will see Budweiser also recognized as the Hill Dickinson Stadium’s ‘Official Beer Partner’ and have a key role in helping the Evertonians celebrate this exciting new chapter in blue.
The Everton Football Club is a professional association football club based in Liverpool, England (UK). The club competes in the Premier League, the top tier of English football.
The 52,769-capacity Hill Dickinson Stadium, known as the Everton Stadium during construction, is a football stadium at Bramley-Moore Dock in Vauxhall, Liverpool, England (UK). It is the new home ground of the Premier League club Everton F.C. replacing the 39,414-capacity Goodison Park.
The Budweiser Brewing Group (BBG) is a part of AB InBev, the world’s largest brewer that operates in the United Kingdom and Ireland.
As a company Leuven (Belgium)-based AB InBev dreams big to create a future with more cheers. They are always looking to serve up new ways to meet life’s moments, move the industry forward and make a meaningful impact on the world. The AB InBev are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients.
‘Everton FC’ further stated that as the Official Beer Partner Budweiser will use their experience of iconic stadium partnerships like the 90,000-capacity Wembley Stadium in Wembley, London (UK) and the 20,000-capacity The O2 Arena in London, England (UK) to create an unforgettable matchday experience. The Evertonians will have the opportunity to enjoy many of the world-renowned beers, ciders and non-alcohol options from within the Budweiser Brewing Group family at The Budweiser Fan Plaza, the concourses, the kiosks, the bars, and the restaurants.
The BBG is part of AB InBev, the largest brewing company in the world, with operations in more than 150 countries. Its world-class portfolio of more than 500 beer brands features eight out of the top 10 most valuable beer brands in the world including Budweiser, Corona and Stella Artois.
As the official beer of the FIFA World Cup™ and the England national teams Budweiser has become synonymous with unforgettable sporting moments and world-leading drinks experiences. They are taking this understanding of football to help Everton to shape fan-first destinations within the stadium including the 17,000-capacity Plaza – a vibrant gathering point before and after the matches – and Dixie’s Sports Bar, a bold and atmospheric space located along the Village Street.
In line with Everton’s commitment to innovation the Budweiser Brewing Group will install state-of-the-art fast pour dispense systems throughout the Hill Dickinson Stadium and support the self-service kiosks allowing the fans to enjoy access to food and drink with significantly reduced queuing times using cutting-edge frictionless technology. The fans can also enjoy perfectly poured pints of Budweiser and over 40 other beers at home with Everton’s Official Beer Machine partner PerfectDraft available at PerfectDraft.com.
Averred Angus Kinnear, Chief Executive Officer (CEO), Everton F.C., “To have a globally recognized brand like Budweiser and a company like the Budweiser Brewing Group as a Founding Partner of the Hill Dickinson Stadium is a huge statement of intent. Budweiser is one of the most recognized brands in the world and shares our passion for sport, innovation and world-class experiences – we are thrilled to be working with them to deliver something truly special for the Evertonians. From branded fan and member areas and frictionless technology to smart and innovative activations this partnership will help shape an unforgettable matchday experience at our new home.”
Maintained Brian Perkins, Budweiser President, AB InBev, Europe West, “This partnership with Everton represents a powerful alignment of shared values: Passion for the game, innovation and creating world-class fan experiences. As a Founding Partner and the Official Beer Partner we look forward to helping shape the next chapter of matchday culture on Merseyside and deepening our connection with the football fans across the United Kingdom and beyond.”
Budweiser becomes the latest Founding Partner for the Hill Dickinson Stadium along with the Technical Partner Castore, the US-based catering giant Aramark and the Global Timekeeping Partner Christopher Ward. The further commercial announcements, including the club’s Official Soft Drinks Partner, will follow in due course.
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