The Monumental Sports & Entertainment (MSE) recently announced a new long-term partnership naming LG Electronics USA the Official TV, Commercial Display and Appliance Partner of the reimagined Capital One Arena in downtown Washington, D.C. (US).
True-to-life Visual Experiences
‘MONUMENTAL’ stated that the partnership, aligned with the leading sports and entertainment agency ANC, will bring LG’s Direct View Light-Emitting Diode (LED) display technology throughout the transformed venue thus delivering true-to-life visual experiences for the fans while supporting the arena’s next generation of entertainment, operations and hospitality.
Washington, D.C., (US)-based the Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. The MSE’s portfolio spans the premier professional sports teams, the world-class venues and the next-generation media properties.
Seoul (South Korea)-based LG Electronics is a global innovator in technology and consumer electronics focused on creating solutions for a better life. Guided by its brand promise, Life’s Good, the company aims to make everyday life better, smarter and more meaningful for people around the world.
New Jersey-based LG Electronics USA Inc., is the North American subsidiary of LG Electronics, a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, and vehicle components.
The 20,356-seat Capital One Arena is a multipurpose indoor arena in Washington, D.C. (US). Located in the Chinatown section of the larger Penn Quarter neighborhood the arena sits atop the Gallery Place Rapid Transit Station of the Washington Metro. Owned and operated by the Monumental Sports & Entertainment it is the home arena of the National Hockey League (NHL) team Washington Capitals and the National Basketball Association (NBA) team Washington Wizards.
Purchase (US)-based ANC is a leading sports and entertainment agency delivering cutting-edge multimedia advertising solutions and venue technology integration. With more than 25 years of experience the ANC partners with the premier professional sports teams, the entertainment venues and the brands to enhance the fan experience through custom digital signage solutions, immersive marketing activations and strategic sponsorship programs.
‘Visibowl’ Digital Display
‘MONUMENTAL’ further stated that under the multiyear partnership LG will power the Capital One Arena’s most visible and impactful display experiences including the new exterior LED displays, the interior LED and television displays throughout the venue, the digital displays across the arena’s new business and conference center, and the innovative new ‘Visibowl’ digital display.
Keeping Fans Connected
A Fast Company Innovation by the Design Award Finalist the new LG-powered Visibowl at the Capital One Arena will reimagine how the fans experience the live events by replacing the traditional concourse walls with more than 500 feet of immersive digital displays allowing the fans to stay connected to the action as they move throughout the arena. Together, these technologies will create dynamic storytelling opportunities, real-time content and engaging experiences for the millions of fans who visit the Capital One Arena each year.
‘Significant Transformation’
Averred Jim Van Stone, President of Business Operations and Chief Commercial Officer, Monumental Sports & Entertainment, “The New Capital One Arena is undergoing the most significant transformation in its history, with technology playing a central role in redefining the fan experience. LG’s industry-leading innovation and commitment to delivering exceptional visual experiences make them an ideal partner as we build a venue that sets a new standard for sports and entertainment in our nation’s capital.”
‘LG Collective’
The MSE partnership with LG Electronics includes the ‘LG Collective’ – a new premium seating destination for the Washington Wizards, the Washington Capitals games and select the Capital One Arena events debuting at the start of the 2026-2027 seasons – which will become a featured gathering place at the transformed Capital One Arena. Located on the arena’s District Level (former 100 Level) the LG Collective is designed to bring the fans and the season ticket holders together before, during and after the events with views into the Bowl and the seats connected to the space. The destination will combine an upscale lounge and bar with all-inclusive food and beverage (F&B) offerings and integrated club seating with a variety of industry-leading LG innovations creating a dynamic seating experience.
‘Connected Experience’
Added Don Kwack, President-cum-Head Honcho, LG Electronics, North America, “By partnering with Monumental Sports & Entertainment and ANC, LG is helping to shape the next era of the fan experience in the Nation’s Capital. Our collaborations with the Capital One Arena and the other top venues nationwide demonstrate how the LG display technology can elevate virtually every touchpoint in an arena. Through this partnership the concertgoers and the fans of the Washington Capitals, the Washington Wizards will enjoy a unique, connected experience – led by the incredible new Capital One Arena Visibowl powered by LG display technology.”
Seamless Performance
ANC, a longtime leader in venue technology integration, will oversee the integration, implementation and ongoing service of the new display systems throughout the arena thus ensuring seamless performance across every fan touchpoint.
‘Dynamic Digital Experience’
Observed Jerry N. Cifarelli, President and Chief Executive Officer (CEO), ANC, “The Capital One Arena’s dramatic transformation showcases what can be achieved when the great partners come together with a shared commitment to innovation. LG’s technology platform, paired with ANC’s best-in-class integration and gameday content expertise, will deliver the sports fans and the concertgoers a dynamic digital experience across every level of the venue.”
Broader Vision
The partnership supports the MSE’s broader vision for the modernization of the Capital One Arena – with Phase Two of construction nearly complete – which includes significant investments in technology, enhanced hospitality and fan engagement. The new LED infrastructure will provide enhanced opportunities for live event presentation, sponsorship integration, wayfinding, and immersive storytelling throughout the venue.
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