Coliseum Summit EUROPE
Ascot Racecourse, UK
March 24-25, 2021


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Sander van Stiphout - Director International, Johan Cruijff ArenA, Netherlands

Sander van Stiphout

Sander van Stiphout is program manager innovation and director of the consultancy and management branch of the Johan Cruijff ArenA.

Sander likes to think of stadiums as living rooms of society and what drives him is to contribute to a well-managed, safe stadium with great fan engagement that makes profit and creates value to society. To achieve concrete goals for the stadium and its main stakeholders Ajax, KNVB, National Police and the City of Amsterdam he drives innovation among ecosystem partners such as KPN, KPMG, Microsoft, Signify, NISSAN, Honeywell, Heineken, ABN Amro, research institutes, universities, SME’s and start-ups.

Sander has worked in stadium projects worldwide and was involved in projects related to all recent major tournaments, such as the Russia and Brazil World Cups. Sander was special stadium operations consultant to the Qatar Supreme Committee in relation to the FIFA World Cup™ 2022 preparations.



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