Coliseum Online Week LATAM
July 19-23, 2021


Juan Pablo Pareja - General Manager, Universidad Católica, Chile

Juan Pablo Pareja

Juan Pablo Pareja is presently in the role of General Manager, Universidad Católica – Cruzados S.A.D. – a professional football club based in Santiago, Chile, which plays in the Primera División, the top flight of Chilean football. Having attended several summits and seminars related to Law, Marketing and Management in Sports, as well as seminars where the topic revolved around Stadium Infrastructures and Security at Sports Events, he is well-versed in any subject related to the sports venue sector.

Pareja has built most of his professional career at Universidad Católica de Chile Sports Club where he held the positions of Commercial Direction Product Manager and Chief Operations Officer for the football section. In 2009 end, he joined the Cruzados fold and was in charge of managing the professional football team, grassroots and women’s teams at Universidad Católica and took on the role of General Manager in the year 2011.

Pareja is armed with a degree in Business Administration and Commercial Engineering from the Diego Portales University in Santiago, Chile, diploma in Professional Management of Sporting Companies from the Universidad Mayor in Providencia, Chile, as well as a Master degree in Marketing from the Universidad del Desarrollo in Concepción, Chile.

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