Olympia Events (UK), managed by Legends Global, has appointed Alex Lewis as its new Chief Operating Officer strengthening the venue’s operational leadership ahead of Olympia’s landmark £1.3bn redevelopment.
‘OLYMPIA’ stated that in his new role Lewis will oversee venue operations and play a key part in supporting the event business’ ambitious commercial growth strategy as the venue prepares for its next phase including the launch of a brand-new International Convention Centre and Private Members House in 2026.
The 10,000-capacity Olympia Events, formerly known as the Olympia London and sometimes referred to as the Olympia Exhibition Centre, is an exhibition center, event space and conference center in West Kensington in the London Borough of Hammersmith and Fulham, London, England (UK). A range of international trade and consumer exhibitions, conferences and sporting events are staged at the venue.
New York (US)-based Legends Global is the premier partner to the live events, venues and brands. They deliver a fully integrated solution of premium services that keeps their partners front-and-center through their white-label approach. Their partners engage at the earliest stages of feasibility and design through project development to bring their visions to life.
‘OLYMPIA’ further stated that bringing 28 years of experience across live events, sport and hospitality Lewis joins from the Surrey County Cricket Club where he served as the Director of Operations during a period of significant growth at the 27,500-capacity Kia Oval (historic cricket ground in Kennington, London). His previous experience includes overseeing catering operations at the 80,000-capacity Ascot Racecourse (a dual-purpose British racecourse) and Co-Founding an events consultancy supporting world-class international events with their catering operations and programing such as the America’s Cup (a prestigious international yacht racing competition), the A1GP World Cup of Motorsport (a ‘single-make’ open-wheel racing series that ran from 2005 to 2009) and the Volvo Ocean Race (it was a round-the-world yacht race for the elite sailors).
Averred Andy O’Sullivan, CEO, Olympia Events, “This appointment comes at a defining moment in Olympia’s transformation as we transition from a historic events venue into a world-class cultural and entertainment destination. Alex’s leadership will be central to how we evolve our operations, empower our teams and deliver the exceptional standards and innovation that define Olympia’s next chapter.”
Set to complete in phases from late 2025, Olympia’s transformation is one of the most ambitious regeneration projects in the world. The reimagined destination will bring together the new International Convention Centre and the Private Members House operated by Olympia Events with a wealth of onsite experiences including hotels, restaurants, offices, bars, new cultural venues, and more.
Added Alex Lewis, COO, Olympia Events, “It’s an absolute privilege to join Olympia Events at such an important stage in its journey. Olympia is set to become a truly iconic global destination and this is a once-in-a-generation opportunity to redefine how people experience live events and entertainment in London. I’m proud to be part of both the Olympia and Legends Global teams as we bring this extraordinary vision to life.”
Lewis officially joined Olympia Events on October 27th, 2025. The new venues and public spaces at Olympia will open in phases beginning with Wetherby Pembridge, the new co-educational senior school, in September 2025, and culminating with the new theater in early 2027.
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