Sodexo Live! stay the ‘course’ in Ascot


Sodexo extends Ascot contract Image: Coliseum GSVA

Sodexo Live!, which has provided catering and hospitality services at the Ascot Racecourse in Ascot, England, UK, since 1998, has extended its partnership with the venue for a further 11 years.

‘THE CATERER’ stated that under the new contract, the events caterer will introduce the Ascot Hospitality Academy training program, Royal Ascot pop ups and lounge menu, sustainability pledges, and a food and wine festival.

Sodexo is a French food services and facilities management company headquartered in the Paris suburb of Issy-les-Moulineaux. It has 412,088 employees as of 2021, operates in 55 countries and serves 100 million customers on a daily basis.

Sodexo Live! deliver far more than world-class sports, leisure and travel experiences. One will have access to the kind of insight and expertise that surprises and delights guests, enriches lives and turns venues and events into unforgettable memories. Sodexo Live! help put the power of positive emotion into one’s experience, boost revenue growth and reach one’s true potential.

The 75,000-capacity Ascot Racecourse is a dual-purpose British racecourse located in Ascot, Berkshire, England (UK), which is used for thoroughbred horse racing. It hosts 13 of Britain’s 36 annual Flat Group 1 horse races and three Grade 1 Jumps races.

‘THE CATERER’ further stated that this year’s Royal Ascot, which will take place between June 20th-24th, is set to offer a chef line-up amounting to 10 Michelin stars, 2 Green Michelin stars and 28 AA Rosettes.

The Royal Ascot is an annual Flat racing meeting held for five days in mid-June which hosts 18 Group races (the highest quality Flat races).

Remarked Rebecca Kane Burton, Chief Executive of Sodexo Live! UK&I, “Renewing a contract of this scale with one of the world’s most prestigious sporting venues is huge testament to the commitment and passion that the teams bring to this enduring partnership. All credit to the Sodexo Live! and Ascot teams who will once again collaborate to create best-in-class moments around the hallowed race track. Each and every one of us is also proud to be working on the first Royal Ascot for our new monarch King Charles III.”

Added Jonathan Parker, Managing Director of 1711 By Ascot, “I want to express my gratitude to the Sodexo Live! team for everything they have delivered to date. We are excited to continue working in partnership in this new long-term joint venture.”

Sodexo Live! recruits, trains and manages over 3,000 team members and operates at Ascot under the 1711 By Ascot brand.

It also provides hospitality services at the Henley Regatta (rowing event), the Premier League club Newcastle United F.C., the 51,866-capacity Hampden Park in Glasgow, Scotland, and the Thames River cruise Bateaux London.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News: