To give fans an elevated digital experience, the top-notch professional football club of England – Liverpool FC – is making major technological investment – UK£16 million (US$19.6 million).
The club’s Chief Executive Peter Moore informed that they will be pumping in huge amount of money on digital platforms, payment options and customer service.
At a recent launch event of ‘Brand Liverpool’, Moore told a gathering of representatives from public and private sectors that keeping in touch with Liverpool’s global fan base was of prime importance.
Stressing on the importance of technology, he remarked, “You can’t reach out to 771 million people without technology. We’re investing UK£16 million over the next three years in rebuilding all our mobile offerings, our web offerings, global billing systems, customer service – all so we can try and talk and add value to these fans’ experiences.”
“People come for the football, but they stay for the city. We’re based right in the middle of Liverpool in Chapel Street. We have over 800 people who work for the football club who don’t kick a ball for the football club. The great majority of these are Liverpudlians who understand what it means to work for Liverpool FC and what Liverpool FC, equally importantly, means to the city of Liverpool,” Moore further said.
‘Brand Liverpool’ identified five values that will the basis of a new narrative. They are: Dare to dream; Take a stand; Come together; Live, learn, prosper; and Think again.
Moore wants to reach out with the help of technology to the growing fan base in Asia comprising youngsters. He wants them to savor virtual-reality experiences.
“Asia is the most important growth market for us. Technology can bridge the geographical gap between Liverpool FC and our fans in other parts of the world,” the Premier League CEO said.
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