Liverpool’s major tech push to engage fans



Linkedin
Twitter

Liverpool invest in technology Image: Liverpool FC

To give fans an elevated digital experience, the top-notch professional football club of England – Liverpool FC – is making major technological investment – UK£16 million (US$19.6 million).

The club’s Chief Executive Peter Moore informed that they will be pumping in huge amount of money on digital platforms, payment options and customer service.

At a recent launch event of ‘Brand Liverpool’, Moore told a gathering of representatives from public and private sectors that keeping in touch with Liverpool’s global fan base was of prime importance.

Stressing on the importance of technology, he remarked, “You can’t reach out to 771 million people without technology. We’re investing UK£16 million over the next three years in rebuilding all our mobile offerings, our web offerings, global billing systems, customer service – all so we can try and talk and add value to these fans’ experiences.”

“People come for the football, but they stay for the city. We’re based right in the middle of Liverpool in Chapel Street. We have over 800 people who work for the football club who don’t kick a ball for the football club. The great majority of these are Liverpudlians who understand what it means to work for Liverpool FC and what Liverpool FC, equally importantly, means to the city of Liverpool,” Moore further said.

‘Brand Liverpool’ identified five values that will the basis of a new narrative. They are: Dare to dream; Take a stand; Come together; Live, learn, prosper; and Think again.

Moore wants to reach out with the help of technology to the growing fan base in Asia comprising youngsters. He wants them to savor virtual-reality experiences.

“Asia is the most important growth market for us. Technology can bridge the geographical gap between Liverpool FC and our fans in other parts of the world,” the Premier League CEO said.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Watch 250 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:


Advertisement Coliseum Summit News Banner - SGL System
Advertisement Coliseum Summit news banner - NEXO

More News

FIFA awards tournaments

Morocco gets FIFA U-17 Women’s World Cup

Published: March 18th, 2024

Morocco will become the first African nation to stage the FIFA U-17 Women’s World Cup after... » Read more

ManCity training facility to produce renewable energy

Man City academy going solar powered

Published: March 18th, 2024

Manchester City has unveiled plans to make its training facility, the City Football Academy, one of... » Read more

ASM Global to operate proposed Atlanta arena

Georgia mixed-use promises fun-frolic galore

Published: March 18th, 2024

The Gathering at South Forsyth (an 84-acre mixed-use development in Georgia, US) recently announced... » Read more

ASM Global appoints Manager for Saudi conference center

ASM to run terrain-inspired Riyadh center

Published: March 18th, 2024

The King Abdullah Financial District Development and Management Company (KAFD DMC) and the leading... » Read more


Receive global sports venue NEWS twice a week in your inbox