Coinciding with the summer 2021 event schedule, a new and one of a kind astonishing amount of open-air event space, the first of its kind in the United Kingdom, has arrived at London Stadium. The North Scoreboard Deck provides a versatile area inside the main bowl for up to 1,000 attendees and the space is available to hire for corporate events and parties.
The 80,000-capacity London Stadium is a multipurpose outdoor stadium at Queen Elizabeth Olympic Park in the Stratford district of London. It is located in the Lower Lea Valley, six miles East of central London.
‘London Stadium’ stated that guests can take in the pitch and soak in the impressive surroundings of the former Olympic Stadium while watching a sports screening, or a performance on a stage while on the deck. Government-promulgated COVID-19 regulations can be safely managed within the outdoor space, while shielded from the weather by the stadium roof, in one of London’s biggest covered outdoor event spaces.
Apart from this, the pristine Premier League football pitch will be available to hire from the end of the current season, including the full gameday experience, with home and away dressing rooms, a tunnel walk, and high spec LED scoreboards. Post-match hospitality packages including the North Scoreboard Deck can be included with pitch hire for customized screenings, such as watching this year’s Olympic events within the 2012 Stadium, or to play a game of football on a Premier League pitch before watching a Euro 2020 match.
‘London Stadium’ further stated that the Stadium Island remains another distinctive feature of the site, with 20,000 m2 of event space available to hire for music and food festival setups, with multiple stages and retail outlets, or mass participation sports events combining brand and experiential activations.
Pitch pleasure
The dream of playing on a Premier League pitch gets translated into reality at London Stadium. Life-lasting memories get etched in the expansive facility playing against friends or colleagues on the spotlessly kept pitch used by the world’s cream of the crop. The full experience of home and away dressing room use, and post-match VIP hospitality make visitors walk out of the arena with fond memories.
Attributes:
- Use of the Premier League home and away changing rooms;
- Tunnel walk experience;
- Spectator seating and hospitality;
- Exclusive use of all in-bowl digital screens to create a unique brand experience;
- External screen use for welcome messaging; and
- In-bowl PA system for crowd noise and music.
Potential event types:
- 90-minute football match;
- All day six-a-side football tournament;
- 80 minute rugby match;
- Sports days; and
- Football golf.
Deck delight
A new and truly unique event space has arrived at London Stadium. The North Scoreboard Deck is a versatile space inside the main bowl, positioned directly below the scoreboard creating multiple wow moments at one go.
Attributes:
- 850 m2 event space;
- Superfast Wi-Fi and 5G connectivity;
- 1,000 max capacity;
- 125 amp power equipped;
- 500 kg per sqm weight allowance; and
- Catering options to suit all events including buffet, table service or street food stalls.
Potential events types:
- Major sporting event screenings;
- Music, dance, comedy, and entertainment;
- Corporate ice rink;
- Spectator sports such as 10 pin bowling, table tennis, or darts;
- Fashion shows and brand activations;
- Networking and banqueting events; and
- Conference and exhibitions.
Island bliss
The iconic London Stadium is lodged on a manmade island within the Queen Elizabeth Olympic Park. The canal running around the island creates a natural blockade which is crossed using five bridges. Once on the island, 20,000 m2 of event space is the right choice for music and food festival setups.
Attributes:
- 20,000 m2 event space;
- Wide areas for stage setup;
- 5,500 max capacity (under current planning consent);
- Europe’s widest external screen; and
- 10:30 pm curfew.
Potential events types:
- Music and food festivals;
- Spectator race events;
- Mass participation cycles and runs; and
- Brand activation showcases.
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