Tag: London Stadium

‘Vice’ sectors out from London Stadium naming-rights deal

Article by Coliseum, published

London Stadium naming rights

Companies who are into the business of alcohol, gambling and tobacco have been ruled out as naming-rights partners for London Stadium, the home of English Premier League football club West Ham United. The Daily Mail reported that the hunt is on for a main sponsor by stadium stakeholders who would...
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KSS-engineered first MLB event in London Stadium

Article by Coliseum, published

MLB and KSS in London

It took just 24 days for the London Stadium to get converted from football mode to MLB’s European debut venue. The London Stadium is famous as an arena for holding the 2012 Olympic Games, Premier League football, major concerts and athletics. After carrying out a detailed study, the leading...
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London Stadium inks Coca-Cola drinks deal for five years

Article by Coliseum, published

London Stadium & Coca Cola

The London Stadium has signed a five-year partnership with beverage giant Coca-Cola European Partners (CCEP), which will see the full range of Coca-Cola products served at all events at the stadium as official soft drinks until 2023, according to several media reports (venue business). Coca-Cola...
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