The Worcestershire County Cricket Club recently announced a new partnership with the local catering specialist Paisley Flour Catering who will become the club’s matchday food hospitality catering partner at their home stadium – the New Road in Worcester, UK.
‘wcc.co.uk’ stated that the appointment will see Paisley Flour, which is based in Stourport-on-Severn (town in England, UK), responsible for delivering matchday hospitality catering across the ground. By working with a local partner the club aims to create a more consistent food and hospitality offer while continuing its commitment to supporting Worcestershire businesses and raising standards of excellence for the members, the supporters and the guests.
The Worcestershire County Cricket Club is one of 18 first-class county clubs within the domestic cricket structure of England and Wales. It represents the historic County of Worcestershire (UK).
The 5,500-capacity Visit Worcestershire New Road is a cricket ground in the English City of Worcester (UK). The home of Worcestershire County Cricket Club since 1896 it has been rated as one of the world’s most beautiful cricket grounds.
Worcestershire (UK)-based Paisley Flour has been serving up bold flavors, creative menus and seriously good food since 2012. From elegant canapé (appetizer) parties to epic street food and showstopping wedding feasts they do it all – and do it in style.
Paisley Flour is an award-winning, bespoke catering company specializing in weddings, corporate events and private dining. Known for its creative approach and focus on locally sourced, seasonal produce the business will play a central role in delivering refreshed food offerings across the ground on matchdays.
‘wcc.co.uk’ further stated that the partnership will see a wide variety of cuisines, styles of service and uniquely created menus introduced across the club’s New Road site. Each hospitality area will have its own tailored offering designed to suit the space and audience while maintaining a consistent standard throughout the venue.
Commented Charlotte Little, Head of Hospitality, Worcestershire County Cricket Club, “At the heart of our business is a real focus on delivering the best possible customer experience at New Road which is why working with Paisley Flour feels like such a good fit for us. They share the same values around quality, care and attention to detail and supporting a local business that prioritizes high-quality, locally sourced produce was a key part of our decision. Having worked closely with Emma and her team before, I’m really pleased to be building on that relationship and taking our matchday hospitality offering to the next level this Summer and beyond.”
The matchday highlights will include a crowd-pleasing barbecue (BBQ) in the club’s WODR Bar and Cafe, an interactive around-the-world dining experience in the Chestnut Marquee with chefs present during service to create a more engaging and memorable experience and a renewed food offering at BEARD where the menus will vary on each matchday featuring street-style bowl food designed to get people talking.
Maintained Emma Passey, Owner and Managing Director, Paisley Flour Catering, “We’re very proud to be working with the club and we’re looking forward to bringing our talent and fresh ideas, seasonal food and varied menus to the ground and playing our part in delivering an excellent matchday experience.”
The new partnership will be in place for the 2026 season and beyond with both organizations working closely together to deliver best in class, locally driven food and hospitality at New Road.
Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.
Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.