The energy drink Red Bull has completed its takeover of the rugby union team Newcastle Falcons. As revealed exclusively in June the Prem club (a common shortened way to refer to a Premier League club in England, UK) who will continue to play at the Kingston Park Stadium in Kingston Park, Newcastle upon Tyne, England (UK) and retain the rugby union player Steve Diamond as their Director of Rugby will now be known as the Newcastle Red Bulls. The company already has significant business interests in football, motor racing and Winter sports.
‘The Guardian’ stated that the Newcastle finished bottom of the Premiership table in the past three seasons but the new ownership has pledged to develop the local rugby talent through a “strengthened academy program” and provide “a world-class fan experience”.
The Newcastle Red Bulls, formerly known as the Newcastle Falcons, is a rugby union team that plays in the Premiership Rugby, England’s highest division of rugby union.
The 10,200-capacity Kingston Park is a multipurpose stadium in Kingston Park, Newcastle upon Tyne, England (UK). It is used mostly for rugby union and rugby league matches and is the home stadium of the Premiership Rugby side Newcastle Red Bulls.
The Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43 percent it is the most popular energy drink brand as of 2020 and the third most valuable soft drink brand behind Coca-Cola and Pepsi.
‘The Guardian’ quoted Oliver Mintzlaff, Red Bull’s head honcho of Corporate Projects and Investments, as stating, “Together, we aim to elevate rugby to new heights and deliver unforgettable moments for our fans. We’re delighted to have acquired the Newcastle Red Bulls and look forward to empowering the club to reach its full competitive potential.”
Stated Simon Massie-Taylor, Chief Executive, Prem Rugby, “The Red Bull’s takeover of Newcastle is a landmark moment for our sport and a powerful endorsement of our vision and strategy for the future of the Gallagher Prem.”
PREM Rugby, officially known as the Gallagher PREM Rugby or the Gallagher PREM for sponsorship reasons and formerly known as the Premiership Rugby, is an English professional rugby union competition consisting of 10 clubs and is the top division of the English rugby union system.
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