Samsung Electronics America and the Major League Baseball (MLB) team Houston Astros recently announced they will digitally enhance the latter’s residence – the Minute Maid Park in Houston, Texas (US) – with display technology designed to further elevate the fan experience.
‘Samsung’ stated that Samsung, a leader in digital signage innovation, will deliver some of the highest definition, large-scale displays in the game, so fans can expect to be immersed in the action like never before. The multiyear deal will see new outdoor LED technology both in the infield and outfield in time for the 2023 season, including a brand-new main scoreboard – with dynamic content to remind fans that, when it comes to enjoying America’s pastime, the stadium experience is unrivaled.
The Houston Astros are an American professional baseball team based in Houston, US. The Astros compete in Major League Baseball (MLB) as a member club of the American League West division, having moved to the division in 2013 after spending their first 51 seasons in the National League.
The Minute Maid Park is a retractable roof stadium in Houston, Texas, United States. It opened in 2000 as the home ballpark of Major League Baseball’s (MLB’s) Houston Astros. It has a seating capacity of 41,168, which includes 5,197 club seats and 63 luxury suites. The stadium has a natural grass playing field.
Maintained Harry Patz, Jr., Senior Vice-President and General Manager, Display Division, Samsung Electronics America, “Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights. Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, realtime information, and more.”
‘Samsung’ further stated that following their championship-winning season, the Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung – including the main outfield display, ribbon boards, center field mezzanine, and more. Installation at the Minute Maid Park started in November 2022 with scheduled completion by Opening Day 2023 so that fans can enjoy the top-of-the-line technology built for interactivity and engagement.
Samsung is a dominant digital solutions provider within the sports industry, enhancing venues across United States through its technology such as video walls, interactive displays and outdoor and indoor light emitting diodes (LEDs). The partnership’s goal is for the fan experience at Minute Maid Park to be taken to the next level through these digital enhancements.
Exulted Marcel Braithwaite, Senior Vice-President (SVP), Business Operations, Houston Astros, “We are excited to add Samsung as a corporate partner, and to integrate their state-of-the-art technology into our ballpark. As we are always looking for ways to improve our fan experience at the Minute Maid Park, this new scoreboard, the ribbon boards and other digital enhancements are good examples of our continuous focus on our fans.”
The Minute Maid Park joins an all-star lineup of arenas and stadiums used for professional teams that have partnered with Samsung to transform technology and enhance the fan experience. In addition to Minute Maid Park, Samsung sports partnerships include the 41,922- capacity Citi Field (Queens, New York), the 18,064-capacity Chase Center (San Francisco, California), the 70,000-capacity SoFi Stadium (Los Angeles, California), and the 71,008-capacity M&T Bank Stadium (Baltimore, Maryland).
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