Samsung-SoFi to (electrify) fan experience


SoFi Stadium and Samsung Image: Samsung

Multinational conglomerate company Samsung has inked a multiyear, multifaceted partnership with SoFi Stadium (US) and the enclosed 298-acre sports and entertainment district Hollywood Park.

As part of the deal, the multinational electronics and technology conglomerate has been named the official mobile, TV and display partner of Hollywood Park, which includes SoFi Stadium – the $5bn home venue of the National Football League’s (NFL’s) Los Angeles Rams and Los Angeles Chargers – and a 6,000-seat performance venue. SoFi Stadium sits in Inglewood, California (US).

As such, Samsung’s outdoor LED products have been exclusively used to build SoFi Stadium’s 70,000 square-foot dual-sided, center-hung videoboard, which is one of the largest and futuristic fan engagement tools in the sports industry history.

“Our partnership with Samsung is an industry game-changer and has allowed us to create a unique and one-of-a-kind product that will impact the way our industry thinks about live event content,” remarked Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park.

“With our Samsung videoboard, we continue to elevate the experience for fan entertainment on game days and across events,” Gannon added.

Samsung is a company built on a foundation of excellence, which is also a cornerstone of the Hollywood Park experience. Our display technology in SoFi Stadium and throughout the entire space will offer fans a truly immersive and state-of-the-art experience,” said Harry Patz, Senior Vice-President and General Manager, Display Division, Samsung Electronics America.

“Los Angeles is a vibrant city with a rich history, filled with passionate fans. It is a great honor to be a part of creating the City’s next landmark,” Patz added.

“At Samsung, we are so proud of our partnership with Hollywood Park and excited to be a part of what will soon be a crown jewel for the City of Los Angeles,” stated Mark Quiroz, Vice-President, Marketing, Display Division, Samsung Electronics America.

“From the unique use of display technology in the videoboard to the use of outdoor LED displays in the American Airlines Plaza, Samsung technology is changing the way fans experience game day,” Quiroz added.

As per Samsung’s website, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels, each panel can be uniquely or congruently programed with statistics, live and/or animated content.

Samsung’s LED display technology will be represented throughout Hollywood Park, reaching fans across the development’s residential, office and retail areas and through the Hollywood Park connected mobile app.

Samsung will also work with Hollywood Park to boost, improve and develop display technology to innovate and provide (electri) fying experience to guests in the years ahead.

Additionally, Samsung Members will experience exclusive in-app features, including a dedicated Samsung Members section with benefits including exclusive content, offers and in-stadium discounts.

Recently, SoFi Stadium pulled off a deal with technology giant Google.

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