The Suntory Spirits Limited, one of Japan’s leading companies in the global beverage industry, and the Aichi International Arena Company Limited, the venue operator of the IG Arena, announced recently that Suntory will become a ‘Founding Partner’ of the IG Arena, a new 17,000-seat multipurpose arena for sports and entertainment in Aichi, Japan, that is set to open later this Summer.
‘businesswire’ stated that the multiyear agreement, brokered by the Anschutz Entertainment Group, Inc. (AEG) Global Partnerships, will make Suntory an official and exclusive partner/provider in alcoholic beverage category and non-alcoholic beverage category. The ‘Founding Partner’ is an exclusive premium sponsorship designation of the IG Arena.
Osaka (Japan)-based the Suntory Spirits Limited is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan and makes Japanese whiskey.
Nagoya (Japan)-based the Aichi International Arena Company Limited is a consortium that manages the construction and operation of the Aichi International Arena (IG Arena) in Nagoya, Japan. The company was established in 2021.
The 17,000-capacity Aichi International Arena, also known as the IG Arena for sponsorship reasons, is a multipurpose arena under construction in Kita-ku, Nagoya, Japan. It is scheduled to open in July 2025 and will be one of the biggest in Japan and will meet global standards with a 30-meter ceiling height.
Los Angeles (US)-based the Anschutz Entertainment Group, Inc. (AEG), also known as the AEG Worldwide, is an American global sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. It is the world’s largest owner of sports teams and sports events.
Los Angeles (US)-based the AEG Global Partnerships exclusively represents AEG’s unrivaled portfolio of sports, music, event, venue, ticketing, and digital content around the world. It has an established history of partnering with the world’s leading brands to create moments that the fans will never forget.
‘businesswire’ further stated that as the exclusive beverage partner Suntory will have pouring rights for alcoholic beverages and non-alcoholic beverages including non-alcoholic cocktails and beer throughout the venue. The global company will also have a strong brand presence including the exclusive naming rights to one of the main visitor entrance gates, the naming rights to two of the arena’s Premium lounge bars and numerous permanent and digital signage placement opportunities within the inside and outside public areas throughout the property.
A statement sent out by the Suntory project team read, “The Suntory Group has been committed to enriching the cultural life by supporting arts, sports and other cultural initiatives. Suntory deeply resonate with the IG Arena’s mission to enrich the local culture through inspiring, thrilling and empathetic entertainment experiences. This shared value led us to the agreement of this partnership.”
When the state-of-the-art IG Arena opens in Summer 2025 it will be one of the biggest sports and entertainment facilities in Japan with one of the largest hybrid-oval arenas in the country. The five-story hybrid-oval bowl combines the features of the oval and the horseshoe bowl styles enabling it to easily host multiple types of sports, music, family, and special events.
Suntory’s Activations at IG Arena
- Naming Rights for the 2F Entrance Gate
The Suntory Gate, located in one of the main entrances, will welcome all the visitors.
- Naming Rights for the Premium Lounge Bars
Two bars at the Premium Lounge will offer exclusive experiences with quality and special drinks only served at the IG Arena. The ‘ROKU SUNTORY PREMIUM BAR’ represents one of Suntory’s premium gins with Japanese flavors of yuzu and cherry blossoms. ‘The PREMIUM MALT’S Kami-Awa (ultimate fine and creamy foam) Bar’ comes from Suntory’s most iconic beer brand. The visitors will enjoy the ultimate fine and creamy foam that can only be created under perfect conditions.
- Signature Drink
The IG Arena and Suntory will produce a new signature drink only served at the arena. Exclusive alcoholic drinks and non-alcoholic cocktails and beer are enhancing the special experience at the IG Arena.
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