AEG-Delta Air Lines deal ‘wings’ to US venues

Article posted by Coliseum, May 29^th, 2023

Image: Coliseum GSVA

Sports and entertainment giant AEG (US) announced that they have renewed and expanded their longstanding partnership with the Delta Air Lines.

‘CELEBRITY ACCESS’ stated that the expanded agreement, brokered by the AEG Global Partnerships, will see the Delta brand showcased at some of AEG’s portfolio of sports and entertainment venues in Southern California (US) in the coming years.

Los Angeles (US)-based the Anschutz Entertainment Group (AEG), also known as AEG Worldwide, is an American global sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. It is the world’s largest owner of sports teams and sports events.

The Delta Air Lines is one of the major airlines of the United States and a legacy carrier. One of the world’s oldest airlines in operation, Delta is headquartered in Atlanta, Georgia.

The AEG Global Partnerships exclusively represents AEG’s unrivaled portfolio of sports, music, event, venue, ticketing, and digital content around the world. It has an established history of partnering with the world’s leading brands to create moments that fans will never forget.

‘CELEBRITY ACCESS’ further stated that under the terms of the expanded deal, Delta will continue as the Founding Partner of the Crypto.com Arena (since 2011) and as the official airline of the venue and the National Hockey League (NHL) franchise, the Los Angeles Kings.

The 20,000-capacity Crypto.com Arena is a multipurpose indoor arena in Downtown Los Angeles (US). The main attraction of the L.A. Live development, it is located next to the 10,000-capacity Los Angeles Convention Center complex along the Figueroa Street. It serves as the residence of the Los Angeles Kings.

The expanded partnership includes naming rights to the Crypto.com Arena’s recently expanded and upgraded VIP space, the Chairman’s Club, which will be recast as the new Delta Sky360° Club.

Additionally, Delta will continue to be prominently featured on both indoor and outdoor signage at the Crypto.com Arena. Custom branding elements include LED rotation on the center scoreboard during all publicly ticketed events, enhanced LED rotational exposure of the arena’s 110 and 10 freeway marquees, prominent main concourse signage, and online exposure via the arena’s digital channels.

Delta will also receive support from AEG Live and will be featured on digital signs at high-profile events such as the Grammy Awards, Emmys and the American Music Awards, all of which are hosted at the district each year.

Observed Luc Robitaille, LA Kings President and Hall of Famer, “We are honored and excited to expand our partnership with Delta, an impactful relationship that has consistently added value to the LA Kings and our home, the Crypto.com Arena. The longstanding success of our relationship is a testament to our mutual commitment to excellence, innovation and most importantly, the many loyal hockey fans we serve across Los Angeles.”

Remarked Russell Silvers, Co-Chief Operating Officer (COO), AEG Global Partnerships, “We’re incredibly proud of the relationship we’ve grown with Delta over the years as well as the positive impact we’ve been able to make both at our venues and across the L.A. Kings. Together we have created a dynamic and successful partnership that not only showcases the best of both of our brands and what we have to offer, but more importantly allows the people we both serve in Southern California and beyond to be the real benefactors of the many benefits and enhanced fan experiences our unique relationship brings to them.”

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