KT Corp. has revamped Suwon KT Wiz Park into an AI Stadium, marking the first time AI technology has been applied to a professional sports stadium in South Korea.
KT said the move is part of its new artificial intelligence (AI) brand, K Intelligence, aimed at enhancing the AI capabilities of South Korean companies.
The Suwon Baseball Stadium also known as the Suwon Kt Wiz Park due to sponsorship reasons, is a baseball stadium in Suwon, South Korea.
Since 2015, it has been the home of KBO club KT Wiz. The stadium has a capacity of 20,000 and is part of the Suwon Sports Complex.
KT Wiz are a South Korean professional baseball team based in Suwon. They are a member of the KBO League.
The newly revamped AI Stadium uses AI to analyze CCTV footage and provide real-time crowd congestion updates to spectators, helping ensure safer viewing experiences.
The skyboxes feature KT’s Hi-ORDER system that delivers food directly to seats, while foreign visitors can access real-time AI-powered translation through on-screen subtitles.
During the regular season opener, KT staged a K Intelligence-themed drone show featuring 350 drones.
K intelligence is a new brand name that combines ‘K’, which symbolizes KT and the Republic of Korea, with ‘intelligence’.
KT plans to make efforts to enable more customers to experience K intelligence at AI Stadium through real-time communication events between players and fans using AI human technology and generative AI customer experience events.
Yoon Tae-sik, head of KT‘s Brand Strategy Division, said, “We will strive to raise brand awareness of K intelligence by delivering diverse advertising campaigns and customer communication-type brand experiences in the future.”
K intelligence represents KT’s AI products and services that contribute to the development of the Korean AI industry and the improvement of customers’ quality of life.
KT attracted attention with its K intelligence launch advertisement that sheds new light on the innate AI DNA of Koreans, from the Tripitaka Koreana to big data centers.
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