UGREEN, a global leader in consumer technology, recently announced a partnership with the National Football League (NFL) team New England Patriots (US) thus becoming the Official Technology Accessory Partner for the team’s 2026 season.
The above deal will enhance the fans’ tech journey at the Patriots home ground – the Gillette Stadium in Foxborough, Massachusetts, United States.
‘patriots.com’ stated that the inaugural collaboration marks the company’s first official sports partnership and is a major milestone for the brand in the North American market.
UGREEN is a leading global consumer technology company. Since its founding in 2012, the firm has upheld its core values of being user-centric, sincere and dedicated.
The New England Patriots are a professional American football team based in the Greater Boston area (US). The Patriots compete in the National Football League (NFL) as a member of the American Football Conference East Division.
The 68,756-seat Gillette Stadium is a multipurpose stadium located in Foxborough, Massachusetts, United States. The stadium is 22 miles Southwest of Downtown Boston and 18 miles Northeast of Providence, Rhode Island.
Brand Showcase
‘patriots.com’ further stated that through the above collaboration UGREEN will showcase its latest extra-tiny charging lineup as well as the SynCare AIoT Series set for a commercial debut this football season on one of the most prominent stages in professional sports. The partnership will introduce the company’s ecosystem to a wide audience highlighting the practical performance and everyday reliability the brand is known for.
‘Bring Your A-Game’
Said Samuel Zhang, Chairman and Founder of UGREEN, “Partnering with the New England Patriots reflects a shared commitment to high performance, innovation and excellence. The Patriots are a globally recognized sports franchise with a long and storied history of success. ‘Bring Your A-Game’ reflects how we believe technology should help people perform at their best in every moment, whether in the stands, or at home, connecting the fans to every play and every victory.”
The firm will activate across both physical and digital channels with a strong presence at the Gillette Stadium. During preseason and the regular-season home games the fans will experience interactive tech activations in the Gillette Stadium activation zone and integrations across the team’s digital and social platforms thus connecting the fans with the Patriots on and off the field.
Opined Jeff Deline, Chief Revenue Officer, Kraft Sports + Entertainment, “UGREEN has a strong track record of innovation that will enhance how the fans stay connected on game day and beyond. As we continue to elevate the fan experience at the Gillette Stadium and across our digital platforms this partnership creates new opportunities to engage the Patriots fans in meaningful and impactful ways.”
The company believes the New England Patriots embody what it means to ‘Bring Your A-Game’, a standard built on discipline, resilience and the drive to outperform on every play. That same drive defines the firm who creates technology that is always ready and always dependable so that every user and player can stay powered when it matters most.
Foxborough (US)-based Kraft Sports + Entertainment, a division of The Kraft Group, oversees marketing, sales, content development, and event operations for the New England Patriots, the Major League Soccer (MLS) team New England Revolution and the Gillette Stadium. Led by Robert and Jonathan Kraft the Kraft Sports + Entertainment has set the standard for delivering world-class concerts and sporting events to the people of New England for more than 20 years.
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