The Yorkshire County Cricket Club has agreed to a commercial partnership with the clean energy technology company UrbanChain which will see the club’s home – the Headingley Cricket Ground in Headingley (UK) – powered by 100 percent renewable energy for the first time.
Energy Partner
‘TheBusinessDesk.com’ stated that the agreement sees UrbanChain become Yorkshire County Cricket Club’s exclusive energy partner with renewable energy to be supplied from January 1st, 2027.
The Yorkshire County Cricket Club is a professional cricket club based in Yorkshire, England (UK). The team competes in the County Championship, the top tier of English first-class cricket.
The Headingley Cricket Ground is a cricket ground in the Headingley Stadium complex in Headingley, Leeds, England (UK). It has hosted Test cricket since 1899 and has a capacity of 18,350. It serves as the home facility of the Yorkshire County Cricket Club.
UrbanChain is a Manchester (UK)-based clean energy technology company and peer-to-peer renewable energy exchange platform founded in 2017.
Renewable Energy Generators
‘TheBusinessDesk.com’ further stated that UrbanChain connects the renewable energy generators to the buyers thus providing the users with greater choice, visibility and control over where their power comes from.
Renewable Sources
Its private energy market is used by a diverse range of organizations. The energy provided to the Headingley Cricket Ground from next year will come from a range of renewable sources with the ambition to source more power from the County of Yorkshire in the coming years.
‘Sustainable Future’
Opined Daniel Matson, Commercial Director, Yorkshire Cricket, “This new partnership reflects our desire to build a club with a sustainable future and demonstrates our commitment to being a responsible, forward-thinking organization making a positive impact. Partnering with UrbanChain means the energy powering Headingley is renewable and we’ll have visibility over where it’s come from. Over time we’ll be drawing on more energy generated right here as Yorkshire is powered by Yorkshire.”
‘Genuine Strategic Value’
Added Matson, “We’ve been really impressed with UrbanChain’s vision to engage the businesses and the organizations across Yorkshire which aligns closely with our own ambition to reach and create impact across every corner of the County. Our partnerships are focused on creating genuine strategic value for the businesses we work with. We look forward to using Yorkshire Cricket’s platform, reach and connections to support UrbanChain’s growth and ambitions across the County while they help us deliver a more sustainable future for the Headingley Cricket Ground.”
Broader Drive
UrbanChain said the partnership complements its broader drive to support Yorkshire’s economy by building long-term relationships with the businesses across the region and expanding access to transparently sourced renewable energy.
‘Partnership Matters’
Commented Charlie Parry, Chief Growth Officer, UrbanChain, “The Yorkshire County Cricket Club is more than a cricket club. It’s one of Yorkshire’s most recognizable institutions. That’s why this partnership matters. We’re not just supporting the club, we’re powering it. By connecting the businesses more directly with renewable generation we’re demonstrating how energy can be bought and sold in a way that’s more transparent, more local and more valuable for everyone involved. We want this partnership to be a showcase for what’s possible when the Yorkshire businesses are powered by Yorkshire renewable energy.”
Continue following Coliseum for the latest updates on sports venues, stadiums and arena business news worldwide.
Coliseum is dedicated to building a global community of sports and entertainment venue professionals helping create better and more profitable venues.
Become a member of the Global Sports Venue Alliance and connect with stadiums, arenas and industry experts from around the world. Apply for membership through the Global Sports Venue Alliance and access the 365Coliseum Business platform.