Coliseum Online Week US
Worldwide
October 4-8, 2021


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Conference program

 
 
  • Conference stream: Venue DESIGN

    Zoom, 9-10 am Pacific Time

    This segment of the conference streams is about the most exciting and innovative newly planned stadiums and arena projects of the future – in one phrase, the next generation of venues. Listen about the newest trends in stadium design. How a stadium is no longer an isolated project but deeply integrated with multi-use urban development models to include hotels, conference centres, retail outlets and entertainment zones. Also, learn about the huge demand on training centers. Overlay, afterall, is a huge part of the buzzword legacy in major event planning.

  • 9 am PT

     

    Dave Kaval bioPresident, Oakland Athletics, US

  • 9:15 am PT

    Aztec Stadium at San Diego State University

    SDSU Aztec Stadium - Gensler Sports - topic visual 2021Image: Gensler

    Aztec Stadium is a new 35,000-seat stadium and the future home of SDSU Football. This Division 1 stadium will feature unparalleled landscaped concourses to provide spacious and exciting experiences for all fans that are authentically “of San Diego.” The design also features signature social decks with amazing views to the field. This stadium represents the first project for SDSU’s Mission Valley Campus expansion into an entertainment and education district that is anchored by the stadium. This project is slated for completion in Fall of 2022.

    Steve Chung bioDesign Principal, Gensler, US

  • 9:30 am PT

     

    Mark Nolan bioPre-Construction Manager, Vector Foiltec, US

  • 9:45 am PT

    Q&A from the online audience

  • Conference stream: Venue CONSTRUCTION

    Zoom, 10:30-11:30 am Pacific Time

    This segment of the conference focuses on risks and challenges during the construction process. It deliberates on the procurement process and puts the contractors in the center stage. It also focuses on stadiums and arenas under renovation. If your stadium is not new anymore, what are the ways to extend its life for years to come? Different concepts and add-on’s in order to optimize the spaces within your venue are also discussed. We also deliberate on the myriad of other construction tools required for the stadium sector.

  • 10:30 am PT

    Nashville SC new home construction work full steam ahead

    Nashville SC - topic visual 2021Image: Nashville SC & Populous

    The Nashville Fairgrounds Stadium is a soccer-specific stadium under construction at the historic Nashville Fairgrounds in Nashville, Tennessee (US). It will be the home of Major League Soccer (MLS) club Nashville SC, which began play as an expansion team in 2020 at its temporary home in Nissan Stadium in Nashville.

    In this virtual, Ron Deal will shed light on the under-construction Nashville Fairgrounds Stadium, a 30,000 seat soccer-specific stadium, located at Fairgrounds Nashville (US) to be completed in Q2 2022. He will also speak about the design aspects of the facility.

    He will also speak about the internal infrastructure work of the stadium which is on in full swing and the plumbing and foundation work has been completed and the facility is very much on course to open in 2022.

    Ron Deal bioSenior Director, Facility Operations, Nashville SC, US

  • 10:45 am PT

    Climate Pledge Arena sustainability personified

    ME Engineers - topic visual 2021Image: Climate Pledge Arena & ME Engineers

    The 17,459-capacity Climate Pledge Arena is a multipurpose arena in the Northwest United States in Seattle. It is located North of downtown in the 74-acre entertainment complex known as Seattle Center, the site of the 1962 World’s Fair.

    Renovations to the 800,000 square foot Climate Pledge Arena in Seattle, Washington, will create the first certified zero carbon arena in the world when it opens later this year. This complex project leaves the iconic roof and building façade intact while completely renovating the interior spaces.

    ME Engineer’s lead mechanical and electrical engineers, Jeff Sawarynski and George Reiher, along with ME Engineer’s Building Performance Director, Mohit Mehta, will discuss in this online session the unique challenges of what is arguably the most sustainable arena in the world.

    Jeff Sawarynski bioSenior Principal & Managing Director, ME Engineers, US


    George Reiher bioSenior Principal, ME Engineers, US


    Mohit Mehta bioPrincipal & Building Performance Director, ME Engineers, US

  • 11 am PT

     

    Malte Kabelitz bioTechnical Sales Director, FATZER AG Wire Ropes, Switzerland

  • 11:15 am PT

    Q&A from the online audience

  • Conference stream: Venue BUSINESS

    Zoom, 9-10 am Pacific Time

    Is your stadium able to turn each customer into a fan and make them come back again and again? Do you know your fan to begin with? Learn the right tools to elevate your service delivery. Are there ways to create the right content and while creating more event days in the process? Are you focused on ticket sales of the future: selling through Customer Relations Management (CRM) and social media? How about brand activation? And, how to find the fine balance between a perfect venue, capital expenditure and a lasting legacy? This and much more…

  • 9 am PT

     

    Monumental Sports & Entmt. - topic visualImage: Monumental Sports & Entertainment

    Jim Van Stone bioCCO, Monumental Sports & Entertainment, US

  • 9:15 am PT

    Matrix of stadia safety in a post-COVID world

    The Aspire Group - topic visualImage: World Rugby

    Atlanta (US)-based The Aspire Group is a global sports and entertainment firm partnering with clients to maximize revenue, people and organizational performance.

    In this hybrid forum, Bernie Mullin will reflect on “What will it take to get every fan back attending matches post-COVID? What will be different about the experience we need to provide for our fans and especially the communication of those changes to the fans? What new training programs and increased level of services will we need to offer from our property staff (the club) and by the venue staff?”

    Mullin will also drive home the point that in a post-COVID planet, the whole venue experience for fans will change with everything going contactless and touchless, and the need of the hour will be squeaky clean venues and fans, players and venue staff safety and security will take prominence.

    Bernie Mullin bioChairman & Founder, The Aspire Group, US

  • 9:30 am PT

    The two-pronged strategy of Allied Esports

    Allied Esports - topic visualImage: HyperX Esports Arena & Allied Esports

    Allied Esports is a premier esports entertainment company with a global network of dedicated esports properties and content production facilities.

    In this virtual, Jud Hannigan will reveal how Allied Esports is preparing for the future of gaming in the form of building an esports venue for today and tomorrow that supports community growth on a local level and content production for a global audience.

    Jud HanniganCEO, Allied Esports, US

  • 10 am PT

    Q&A from the online audience

  • Conference stream: Venue TECHNOLOGY

    Zoom, 10:30-11:30 am Pacific Time

    It seems IT and venue technology is taking over the whole venue business. Technology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue technology platforms generate revenue for a compelling return on interest (ROI) model and justify the investment? Learn more…

  • 10:30 am PT

    Carving safe space for fans in COVID-struck planet

    State Farm Arena - topic visualImage: Atlanta Hawks

    The 21,000-capacity State Farm Arena (formerly Philips Arena) is a multipurpose indoor arena located in Atlanta, Georgia (US). The arena serves as the home venue for the National Basketball Association (NBA)’s Atlanta Hawks.

    In this virtual, Jen Choi will tell that it has become imperative to ensure that in a COVID-19 world, fans get the safest and secure as well as seamless in-arena experience. She will further mention that the ultimate goal for people associated with the sports venue sector will be to create a safe and welcoming space for fans right from ingress to egress, so that in the future COVID-related worries do not haunt them and they can step back into stadia with ease.

    She will also touch on how cutting-edge technology will play a key role to ensure spectators’ safety through hyper-personalization - leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product and service information to each user - in this case fans as regards tickets, food and beverages and other in-stadium services.

    Jen Choi bioDirector DEI Impact & Innovation, State Farm Arena, US

  • 10:45 am PT

    Cutting-edge tech helping US venues switch to cashless mode

    Appetize - topic visualImage: Appetize

    Appetize - a software company based in Los Angeles, California (US) - provides the technology that allows enterprise brands to thrive now - and into the future.

    In this online conclave, Wayne Scarsella will share how the leading sports and entertainment venues in the United States - Metlife Stadium in New Jersey, AT&T Center in Texas and Busch Stadium in Missouri are going fully cashless in 2021 necessitated more so by the global outbreak of COVID-19 which is still throttling several countries around the globe.

    Learn from Scarsella how modern point of sale and payments technologies - including mobile ordering, QR codes and in-seat ordering - are enabling them to make the switch, enabling faster, convenient and frictionless ordering and payment at concessions, bars, restaurants, and retail stores in venues.

    Wayne Scarsella bioEVP, Sports & Entertainment, Appetize, US

  • 11:15 am PT

    Q&A from the online audience

  • Conference stream: GREEN Venue

    Zoom, 12-1 pm Pacific Time

    Green initiatives are no longer the provinces of hippies and tree-huggers. Going green is a staple of the sports and entertainment venues industry and it can be profitable too. This is the segment that evaluates costs; attempts to understand from a community relations perspective; and articulate a green initiatives policy. How innovative green technology is changing the way we look at our stadiums and sports arenas; and transforming them into a model of sustainable projects. Going green is not just an option in the stadium business, it is the way forward.

  • 12:45 pm PT

    Q&A from the online audience

  • Conference stream: HOST CITY Venues

    Zoom, 9-10 am Pacific Time

    How should the perfect host city- and the venues within it, prepare for a major sporting event? If a host city’s venues are important, equally important are its planning services, transport logistics, safety and security protocols, city wide activation and the multiplicity of considerations which form the crux of pulling off a successful event. Event organizers/rights holders like FIFA, UEFA, International Olympic Committee, Commonwealth Games, Pan American Games, Asian Games etc., are hosting mega multi-sport events on multi-year cycles, and every sport runs its World Cups and annual National Championships. Rather than creating event venues, sustainability directives dictate adaptation and creativity- what are the trends?

  • 9 am PT

    One-size-does-not-fit-all key mantra of eps international GmbH

    Topic visual 2021 - eps international GmbH Image: eps international GmbH

    eps is the leading international service provider of infrastructure for live events, privileged to work with some of the largest and most successful tours and festivals of the last 25 years. The company supports more than 3,000 events per year with industry-leading services from project planning to CAD drawings alongside its extensive equipment range of drivable and pedestrian flooring, crowd control and site materials.

    In this online conclave, Sebastian Tobie will talk about how making sports venues more flexible for different utilizations and applications with temporary infrastructure and overlay is very important. The company’s concept is one size does not fit all.

    Tobie will also point out that to increase visitor satisfaction it is imperative that sports venues be made multifunctional and flexible at the same time. The concept that stadiums must be flexible for alternative uses, including other sports, entertainment and community uses, business conferences, offices and even residential accommodation, should be the underlying concept of every stadium design but, at the same time, the infrastructure should be temporary.

    Sebastian Tobie bio COO, eps international GmbH, Germany

  • 9:45 am PT

    Q&A from the online audience

  • Conference stream: Venue OPERATIONS

    Zoom, 10:30-11:30 am Pacific Time

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still maintaining aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

  • 11:15 am PT

    Q&A from the online audience

  • Conference stream: Venue SECURITY, HEALTH & SAFETY

    Zoom, 12-1 pm Pacific Time

    At a time of heightened risks, security of venues and the safety of fans have become paramount. Sports venues are targets of opportunity. Here, we discuss the steps to protect venues from the new bad guys. How to react in case of a bomb threat for instance? We also attempt to differentiate between safety (crowd management) and security (crowd control). How can modern IT support safety and security? Is your training sufficient? Does it train staff on today’s threats and not those of yesterdays?

    COVID-19 has also thrown up the biggest challenge to the sports venue sector. Sooner or later, fans will come back into stadiums but will be apprehensive about the novel coronavirus till a vaccine is found. In this segment, we will discuss how social distancing norms will have to be strictly imposed in stadia, and how entry/exit protocols in and out of the venue should be touchless and in the form of biometrics. How will futuristic technology facilitate contactless service?

    We will also deliberate how enhanced sanitation and safety will have to be priorities in venues and how sports and entertainment venues should adopt mobile ordering and order-ahead capabilities for foodservices with designated pickup times. In a COVID-19 world, crowding around a food or drink counters is no longer acceptable and a scenario could arrive when food will be given in packets to spectators keeping in mind the health factor of both players and supporters.

  • 12 pm am PT

     

    Jim MercurioEVP & GM, Levi’s Stadium, US

  • 12 pm PT

     

    Belden

  • 12:45 pm PT

    Q&A from the online audience

  • Conference stream: Venue VIP

    Zoom, 9-10 am Pacific Time

    Does your stadium offer dog-friendly box seats? Does it have luxurious cabanas, swimming pools and night clubs catering to the needs of the discerning VIP clientele? VIPs are among the main patrons of a stadium, and therefore, the management needs to pay close attention to their basic comforts. Are stadiums geared to offer customized experience vis-à-vis seating and hospitality packages to different target groups? How do you create right products and offer right services for the right market and achieve the right results for the venue? Tune in…

  • 9 am PT

    Clients first for Minnesota Vikings

    Minnesota Vikings - topic visualImage: Minnesota Vikings

    The Minnesota Vikings are a professional American football team based in Minneapolis (US). They compete in the National Football League as a member club of the National Football Conference North division. Founded in 1960 as an expansion team, the team began play the following year. The 73,000-capacity U.S. Bank Stadium serves as their residence.

    In this virtual, Candy Fuzesy will discuss how to elevate the premium client experience. In today’s competitive world of premium entertainment and experiences, what are you doing to truly invest in your most esteemed clientele?

    Join Candy Fuzesy as she further discusses the Minnesota Vikings private membership group, Norseman Gold, and how they connect their C-level clients with each other year round.

    Candy Fuzesy bioDirector, Premium Seating & Operations, Minnesota Vikings, US

  • 9:15 am PT

     

    Steve Burgess bioVice-President, Sales, SERIES Seating, US

  • 9:45 am PT

    Q&A from the online audience

  • Conference stream: Venue EXPERIENCE

    Zoom, 10:30-11:30 am Pacific Time

    How do we define fan experience? Is it just about ordering a beer with a click on a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more…

  • 10:30 am PT

     

    Jae Holland bioSenior Manager, Entertainment, Boston Red Sox, US

  • 10:45 am PT

    More stories than seats: A venue’s legacy

    LA Memorial Coliseum - topic visualImage: Los Angeles Coliseum

    The 78,467-capacity Los Angeles Memorial Coliseum is an American outdoor sports multipurpose stadium located in the Exposition Park neighborhood of Los Angeles, California, US.

    As the Los Angeles Memorial Coliseum reaches its centennial this year, Xandra Myers will explore in this virtual how the fan experience can define a venue’s legacy. She will further discuss how to utilize technology without losing sight of the human connection that turns first-time guests into lifelong fans.

    Xandra Myers bioColiseum Experience Manager, LA Memorial Coliseum, US

  • 11 am PT

    Food Service Matters out of the ordinary hospitality approach

    Food Service Matters - topic visualImage: Tottenham Hotspur

    Food Service Matters is an industry leading food and beverage advocates and advisors. FSM’s unconventional approach to hospitality advising allows it to explore innovative solutions for its clients. FSM’s travel and experience provides it with unparalleled insight about the latest trends, how technology is leading the charge at sports and entertainment venues, what food service providers are bringing to the table, and how COVID-19 accelerated revenue opportunities faster which the food and beverage advisors never expected.

    In this virtual, Mike Plutino’s case study will spark discussions about the post-COVID evolution of hospitality, efficiency methods that yield increased revenue, technology solutions to encourage frictionless environments, smart ways to streamline menus, local market integration benefits, labor solutions, and more.

    Plutino will also provide the North America perspective on how to develop unique hospitality programs that benefit all stakeholders and translate in any language.

    Mike Plutino bioCEO & Founder, Food Service Matters, US

  • 11:15 am PT

    Q&A from the online audience

  • Conference stream: AUDIOVISUAL Solutions & BRAND Development

    Zoom, 9-10 am Pacific Time

    AUDIOVISUAL Solutions

    No longer is it enough for fans to come to a stadium, sit in a seat and watch a game or other event. Venues face competition from fans’ own homes, where they have high-definition TVs and easy access to snacks, beverages and other amenities. To get fans in the door, sports teams and venues must offer much more than a game; they need to deliver a compelling experience. New audiovisual (AV) technologies are the foundation of modern fan engagement.

    A wide range of AV solutions is essential to these efforts. Stadiums and arenas are employing massive video boards as the centerpiece of many venues, giving fans a central place to focus their attention when it’s not on the action. Video walls, ribbons and individual displays,advanced audio systems, mobile applications — even next-generation technologies such as virtual reality and augmented reality — are coming into play. The use cases for these technologies vary just as widely. In addition to providing in-house entertainment for fans, they are used for wayfinding, advertising, digital menus, fan information, even security.

  • 9 am PT

     

    Ross Video

  •  

    BRAND Development

    Over the years, branding has become one of the core strategies of any business. It plays a pivotal role in marketing and business development. In the field of stadium business, it isn’t the stadium alone that needs brand development. In fact, much of the branding strategy involves the sports clubs that the stadiums represent. As clubs go about increasingly looking for international investors, the focus on brand visibility seems to have gained prominence.

    Most clubs these days employ a strong squad of international business development professionals in a bid to come up with innovative and unique branding solutions. After all, branding could be the key difference between striking a deal or losing one. Ultimately, the stadium business sector becomes the true beneficiary of such branding exercise. The new funding and revenues generated by brand development is eventually ploughed back into building training grounds and new stadiums.

  • 9:15 am PT

     

    Rich Ongirski bioSenior VP, Jones Sports, US

  • 9:45 am PT

    Q&A from the online audience

  • Conference stream: Venue DESTINATION

    Zoom, 10:30-11:30 am Pacific Time

    Sports sell places. How do you ensure that the spectators come to the venue earlier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations – for visitors and the neighborhood, the so called community stadiums. These stadiums will have to respond to local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.

  • 10:30 am PT

    Hunden Strategic Partners finger on the pulse of arena development

    Chicago (US)-based Hunden Strategic Partners (HSP) is a full-service global real estate development advisory practice, providing public and private sector clients with confidence and results so they can move their projects from concept through execution. With more than 25 years of experience on 800 projects, Rob Hunden and his team are relied-upon guides and advisors that provide owner’s representation services, project management and strategy, and the individual components of the process.

    Back by popular demand, Rob Hunden will provide an update in this virtual on all of the facility development trends occurring in North America. While the pandemic removed fans from the stands temporarily, construction and development plans continued.

    Find out what you’ve missed from Rob Hunden in this online session and learn about the exciting changes occurring in stadium and arena development, potential major league team relocations and Cities taking a bold step forward with new game-changing projects.

    Hunden will also give a peek at what is coming for the Olympic Games in Los Angeles in 2028.

    Rob Hunden bioPresident, Hunden Strategic Partners, US

  • 10:45 am PT

     

    HKS

  • 11:15 am PT

    Q&A from the online audience

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