Joe Coomer serves as senior vice president, security and guest experience for AMB Sports and Entertainment (AMBSE), overseeing security for the Atlanta Falcons, Atlanta United, Atlanta City FC as well as security and guest experience for Mercedes-Benz Stadium. In this role, he brings together two critical functions that shape the safety, service and overall experience of millions of guests each year.

A respected security and operations leader with more than 11 years at AMBSE, Coomer is responsible for security and public safety operations, strategic planning for major events, medical services, law enforcement coordination and implementation of NFL security best practices and the NFL Fan Code of Conduct. He also provides leadership for Mercedes-Benz Stadium’s guest experience operation, helping ensure a safe, welcoming and best in class experience for every guest.

Coomer led the effort to secure SAFETY Act Certification for Mercedes-Benz Stadium and is widely recognized for his expertise in venue security. His leadership in innovative screening technologies earned him the 2023 Innovation Institute for Fan Experience Technology Innovation Leader Award. He has also been recognized by the National Center for Spectator Sports Safety and Security (NCS4), including multiple Facility of Merit honors and the 2015 Industry Leader Under 40 Award.

Prior to joining AMBSE in 2015, Coomer served as director of security and services at University of Phoenix Stadium from 2008 to 2015. He previously spent seven years leading security for the Indiana Convention Center and RCA Dome/Lucas Oil Stadium. Throughout his career, he has also supported more than 200 concerts and festivals at Live Nation and AEG operated venues, with responsibilities spanning artist security, venue operations and leadership development.

Coomer serves as vice chair of the NFL Stadium Security Committee and is a member of the MLS Security Advisory Committee. He regularly collaborates with venues, leagues and public safety organizations on security and operational best practices and has contributed his expertise to major international events, including preparations for the 2022 FIFA World Cup in Qatar and led security efforts during FIFA World Cup 2026 in Atlanta.

Coomer earned a Bachelor of Science in Public Safety and Emergency Management from Grand Canyon University, graduating summa cum laude in 2015. He also holds the Certified Sport Security Professional (CSSP) designation from the University of Southern Mississippi and NCS4.