Kelly Holton serves in multiple leadership roles at Populous as Office Director – Kansas City, a member of the Americas Regional Board and Brand Activation Director. She leads the strategy and delivery of story-driven experiences that spark emotional connection, influence behavior and create measurable value.
Drawing on a deep understanding of fan behavior, Kelly helps shape experiences that resonate authentically while unlocking new revenue opportunities for clients and their brand partners.

As leader of the Brand Activation team, she guides the reimagining of how people engage with venues, transforming them into platforms for storytelling. Her work spans projects including Climate Pledge Arena, Wrigley Field, New Highmark Stadium and the KC2026 FIFA Fan Festival™, where she connects culture, place and emotion to strengthen a sense of place and push brands into new territory.