Víctor Sendra Peretó, originally from Pego (Alicante, Spain), serves as General Manager of Roig Arena. Since the inception of the project in 2017, he has been responsible for defining the venue’s strategic management approach. Prior to this role, he spent 24 years at Mercadona, holding positions across various departments within the company.

In addition, Víctor served as General Manager of Valencia Basket Club from June 2004 to February 2007.

Víctor holds a Bachelor’s Degree in Business Administration and Management from the University of Valencia and Quincy University (Illinois, USA).