Julie Giese - President
ISM Raceway, Phoenix, US
Julie Giese serves as President of International Speedway Corporation’s (ISC) ISM Raceway. Giese oversees promotion and operation of the new facility that is a top motorsports and entertainment destination in the Phoenix, AZ, market.
Giese previously served as the Managing Director of Business Operations for ISC Design & Development, leading the coordination between ISC’s 13 race tracks, internal corporate departments and the Design & Development team on the Company’s significant capital investment and redevelopment projects. Since January 2017, Giese worked tirelessly on the design and project management of the $178 million ISM Raceway Project Powered by DC Solar.
Joining ISC in 2001, Giese has taken on roles with increasing responsibility, from Director of Public Relations at Watkins Glen International to Vice President of Marketing and Communications at Daytona International Speedway where she spent 12 years overseeing all aspects of consumer marketing, branding, creative, advertising, digital, public relations and event entertainment for the “World Center of Racing”. Giese played a leading role in the DAYTONA Rising project, managing the marketing and branding of the redevelopment as well as the opening of the all-new Speedway.
Prior to joining Watkins Glen International, Giese served as a Public Relations Account Executive at Miller Meester Advertising in Minneapolis, MN, where she developed and implemented the public relations accounts for Cargill, Inc. and BASF Corporation, along with managing content for several racing-orientated web sites.
Giese is a board member for Stewart Marchman Act Foundation, focused on building resources in support of behavioral healthcare for individuals and families in east Central Florida. She is also an advisory member for Project WARM (Women Assisting Recovery Mothers), serving east Central Florida communities.
Giese, a native Wisconsinite, is a graduate of the University of Wisconsin-River Falls and holds a Bachelor of Science degree in Agriculture Marketing Communications.
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