Alex Reese serves as the Commercial Strategy and Sales Director for OVG International, based in London. Having set up this function in 2022, after working at Wasserman for 5 years, Alex has created a boutique advisory division within the company, focusing on Rights Holder specific services for OVG’s portfolio of third-party clients, as well as OVG’s owned and operated projects.

In this role, he helps rights holders maximise revenue by through a number of strategic services His work includes valuing and structuring sponsorship strategies, building clear revenue models across key income streams, and developing premium strategies offers that enhance both the guest experience and commercial returns. He works closely with venue teams to ensure each asset is set up for long-term success, playing an important role in supporting OVG’s growth across the UK and European markets.