Jeroen van Iersel is an experienced Marketing & Communications professional with a track record in the sports and events industry. Currently, he serves as the Marketing & Communications Manager at Circuit Zandvoort, a position he has held since August 2021. In this role, he is responsible for brand management, concept development, and both B2B and B2C marketing campaigns. Additionally, Jeroen plays a role in the marketing and communication for the Formula 1 Heineken Dutch Grand Prix, overseeing marketing communications for event partners and coordinating B2B marketing communication in relation to hospitality sales.

Prior to his current position, Jeroen spent ten years as the Marketing Manager at Johan Cruijff ArenA, with the aim to make a significant contribution to achieving the commercial objectives with a focus on the optimization of sales, profitability, growth and continuity. He co-coordinated the rebranding from Amsterdam ArenA to Johan Cruijff ArenA, co-managed the 25th-anniversary project and was part of the Innovation team. Jeroen also played a significant role in partner activation from a marketing perspective.

With his experience and passion for sports and events, Jeroen tries to inspire national and international students and professionals by sharing his knowledge as a speaker and guest lecturer for the Johan Cruyff Institute for over ten years.