Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, and LaLiga, Spain’s top-flight football competition, announced recently that they have reached an agreement to create a joint venture to establish a global technology company that will lead the reinvention of the sports and entertainment industry.
‘LaLiga’ stated that the partnership will leverage Globant’s track record in delivering business and industry transformation through technology and LaLiga’s unique expertise in developing leading global sports events while improving fans’ experiences.
Buenos Aires (Argentina)-based Globant is an information technology (IT) and software development company operating in Argentina, Colombia, Uruguay, the United Kingdom, Brazil, the United States, Canada, Peru, India, Mexico, Chile, Costa Rica, Ecuador, Spain, France, Germany, Romania, and Belarus.
LaLiga is the men’s top professional football division of the Spanish football league system.
‘LaLiga’ further stated that Globant and LaLiga will work on expanding the products and services of LaLiga Tech, a central part of LaLiga since 2014, to create a unique offering for organizations looking to engage a new generation of fans around the world. The digital ecosystem of LaLiga Tech consists of products such as its over-the-top (OTT) platform, Fantasy gaming, App and Web design, Mediacoach, and Content Protection antipiracy tools, as well as consultancy services for data analysis and global fan engagement.
The new partnership with Globant will accelerate the technology roadmap, product and services evolution and geographical expansion of this offering by leveraging Web 3.0, metaverse and gaming among many other rising technologies.
LaLiga Tech is the subsidiary that brings together all of the technological solutions of LaLiga. Created in 2021, it supplies digital tools to the global sports and entertainment industry.
Said Martín Migoya, Co-Founder and head honcho of Globant, “Globant’s vision is to reinvent industries and organizations while offering amazing experiences for end users. After working for two decades with some of the most beloved brands in the world, we are pleased to join forces with such an important organization as LaLiga and build a unique and truly global offering to support the digital transformation of key players in the sports and entertainment arena.”
Added Óscar Mayo, Executive Director of LaLiga, “LaLiga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we have seen shows that this remains a core priority for the industry. Partnering with Globant will allow us to continue this growth at a global scale while creating the most immersive and valuable technologies for our clients. Globant’s expertise in business transformation, combined with our longstanding experience of how to grow sports competitions through technology, creates a unique and exciting proposition for the market.”
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