Tag: LaLiga


F&B boost for LaLiga stadiums with Aramark tie-up

Aramark and LaLiga partner to enhance dining experience

Spain’s LaLiga has teamed up with leading global catering provider Aramark to create a new brand aimed at improving the food and beverage (F&B) experience for fans in stadiums. Aramark said that as consumption has evolved with consumers looking for new ways to experience sport, it has joined... » Read more


Sportian looking at sports tech bigger picture

LaLiga Tech rebrands as Sportian

Spanish soccer’s top-tier LaLiga (Spain) has unveiled a rebrand of its LaLiga Tech subsidiary following a joint venture agreement with the digital technology firm Globant. ‘Sportcal’ stated that the new Sportian brand name was revealed at an event held at the Civitas Metropolitano Stadium in... » Read more


North America fans LaLiga odyssey

LaLiga Summer tour summer 2023

The LaLiga Summer Tour, the top Spanish professional league’s platform to organize tours in the Summer window, will bring four teams – the Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad – to North America for four friendly matches this Summer. The matches... » Read more


Globant-LaLiga deal to set up tech company

LaLiga partners with Globant

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, and LaLiga, Spain’s top-flight football competition, announced recently that they have reached an agreement to create a joint venture to establish a global technology company that will... » Read more


LaLiga Tech teeth to sport-entertainment

Maite Venture at Coliseum MENA

LaLiga’s (Spain) Global Network is one of the league’s major success stories of the past few years, with 11 international offices having been set up and with delegates placed across the globe to work on promoting Spanish football in each territory.Full presentation available exclusively for... » Read more


Valencia CF raring to go on new venue work

New plans revealed for Valencia CF

The Spanish professional football club Valencia CF is again initiating the process of constructing their home venue work on which got halted due to financial strain. The ‘Valencia CF’ stated that the club recently presented through entry registration the response to the request of the plenary... » Read more


Barça, Madrid fume over ‘yes’ to CVC deal

LaLiga approves CVC-deal

The top of the heap soccer clubs in Spain gave the thumbs-up to private equity firm CVC’s proposed investment on August 12th despite LaLiga clubs Real Madrid and FC Barcelona opposing the same tooth and nail. ‘Reuters’ stated that the whole approval has come with a rider – individual... » Read more


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