Tag: LaLiga

Fan enthusiasm wave jingle LaLiga coffers

Article posted by Coliseum, May 9^th, 2025

Spain’s top football league – the LaLiga – posted record commercial revenue in 2023-2024 while the recurring revenue surpassed five billion euros for the first time since the pandemic though still falling shy of the pre-COVID heights. ‘Reuters’ stated that LaLiga’s 5.049 billion euros... » Read more

Spotify Camp Nou work on in full gusto

Article posted by Coliseum, June 4^th, 2024

The LaLiga team FC Barcelona had started the total transformation work of its home ground – the Spotify Camp Nou in Barcelona, Spain – a year back. With one year completed, construction work is progressing at a rapid pace on revamping the entire structure and chances are bright that the Culé... » Read more

F&B boost for LaLiga stadiums with Aramark tie-up

Article posted by Coliseum, November 15^th, 2023

Spain’s LaLiga has teamed up with leading global catering provider Aramark to create a new brand aimed at improving the food and beverage (F&B) experience for fans in stadiums. Aramark said that as consumption has evolved with consumers looking for new ways to experience sport, it has joined... » Read more

Sportian looking at sports tech bigger picture

Article posted by Coliseum, October 23^rd, 2023

Spanish soccer’s top-tier LaLiga (Spain) has unveiled a rebrand of its LaLiga Tech subsidiary following a joint venture agreement with the digital technology firm Globant. ‘Sportcal’ stated that the new Sportian brand name was revealed at an event held at the Civitas Metropolitano Stadium in... » Read more

North America fans LaLiga odyssey

Article posted by Coliseum, April 18^th, 2023

The LaLiga Summer Tour, the top Spanish professional league’s platform to organize tours in the Summer window, will bring four teams – the Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad – to North America for four friendly matches this Summer. The matches... » Read more

Globant-LaLiga deal to set up tech company

Article posted by Coliseum, October 10^th, 2022

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, and LaLiga, Spain’s top-flight football competition, announced recently that they have reached an agreement to create a joint venture to establish a global technology company that will... » Read more

LaLiga Tech teeth to sport-entertainment

Article posted by Coliseum, May 23^rd, 2022

LaLiga’s (Spain) Global Network is one of the league’s major success stories of the past few years, with 11 international offices having been set up and with delegates placed across the globe to work on promoting Spanish football in each territory.Full presentation available exclusively for... » Read more