Legends recently announced that longtime executive Chad Estis has taken on a new and expanded role as the Executive Vice-President and the Chief Revenue Officer.
‘LEGENDS’ stated that Estis, who will continue his key responsibilities as an executive with the National Football League (NFL) team Dallas Cowboys will now lead Legends’ sales, partnerships and college divisions, its research arm, CSL International, and business development.
New York (US)-based Legends is the world’s pre-eminent premium live events company dedicated to delivering exceptional fan and guest experiences globally. We provide a data-driven, customizable solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues in the sports, entertainment, attractions, conventions, and leisure industries.
The Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth Metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference East Division. The 80,000-capacity AT&T Stadium serves as their home facility.
Frisco (US)-based CSL International successfully delivers best-in-class services for the most visible and iconic venues, destinations and sports teams across the globe. The CSL brings experience from over 2,500 prior engagements to the planning phases of your project. Their consultants thoroughly and effectively evaluate the various market demands, program planning, financial, economic, funding, sponsorship valuation, and other factors that will determine short- and long-term success. The CSL is a subsidiary of the global premium experiences company Legends.
‘LEGENDS’ further stated that in addition, the longtime Legends leader Bill Rhoda has been named the Executive Vice-President of Business Development for the combined company – Legends and the ASM Global. Rhoda will focus on growing Legends’ partner portfolio across the company’s end-to-end service solution which includes all areas of venue operation and revenue generation for brands and venues in sports, entertainment, attractions, conventions, and leisure industries.
Los Angeles (US)-based ASM Global is the world’s leading venue management company and producer of live event experiences. With over 400+ premier venues spanning worldwide we operate and invest in the world’s most important stadiums, arenas, convention centers and theaters, including entertainment districts and mixed-use developments.
Observed Dan Levy, head honcho, Legends/ASM Global, “Chad has been an integral part of Legends since the beginning and his early vision for the company has paid off in transformative ways. Every client I meet talks about how much they value Chad and Bill’s expertise. Their experience and deep understanding of our client and customer-focused mission will keep driving innovation and excellence in this next era of Legends.”
A foundational figure at Legends since the company’s inception, Estis has played an important role in assembling the team that drives the company’s current success and supported the growth of the organization from a hospitality provider to the holistic service solution it is today. His expanded role will allow him to leverage his deep industry knowledge and forward-thinking approach to further solidify Legends’ position at the forefront of the industry.
Commented Estis, “It has been a privilege to watch Legends grow into an industry leader helping countless properties succeed along the way. This is an extraordinary time in sports and entertainment and we are perfectly set to seize the unprecedented opportunities ahead. We are fortunate to have leaders like Bill who has significantly driven growth and innovation across our service platform. I am eager to be part of a team that continues to lead the way in our industry.”
Remarked Rhoda, “With exciting prospects on the horizon Legends is poised to take a huge step forward in growing our business and delivering even greater results for our partners. I am excited to expand my role and work alongside Chad whose leadership and expertise will be invaluable as we continue building on our strong foundation and creating new possibilities for our clients.”
The additional leaders within Estis’ team include: Mike Behan, President, College, Chris Hibbs, President, Partnerships, Mike Ondrejko, President, Sales, Matt O’Neil, Chief Content and Experience Officer, and Ben Wrigley, President, CSL International. As part of Legends’ acquisition of ASM Global the commercial partnerships and premium sales teams from the ASM Global have joined Hibbs’ and Ondrejko’s teams, respectively.
Estis currently serves as the Executive Vice-President of Business Operations for the Dallas Cowboys and previously held the role of Executive Vice-President at Legends. At the Cowboys he has been instrumental in the franchise’s growth overseeing business operations for the team, the AT&T Stadium and The Star in Frisco (Dallas Cowboys world headquarters). His contributions have been numerous and industry-defining helping to establish the Cowboys as the most valuable sports franchise in the world.
Since joining Legends in 2011, Rhoda has played a crucial role in the growth of Global Planning where he previously served as the President. He led market feasibility, project development and analytics for major projects like the Los Angeles Stadium and Entertainment District and The Star in Frisco. Rhoda’s experience spans the globe encompassing professional sports facility development, convention centers and entertainment districts. He has collaborated with representatives from sports teams, Government entities, development groups, and management companies providing analysis for the clients ranging from the National Football League (NFL) to large equity firms looking to venture into facility development. Rhoda was previously a Principal at CSL directing sports services and consulting on large-scale projects prior to Legends’ acquisition of the business in 2011.
The 100,000-capacity Los Angeles Stadium and Entertainment District at Hollywood Park is transforming the site of the former Hollywood Park Racetrack to a year-round sports and entertainment destination for the enjoyment of people throughout Southern California (US) as well as visitors to the region.
New York (US)-based the National Football League (NFL) is a professional American football league composed of 32 teams divided equally between the American Football Conference and the National Football Conference.
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