Tag: Legends


Sixth Street balm for COVID-bruised Legends

Sixth Street buys Legends and Legends loan

The San Francisco-based (US) global invest firm Sixth Street has become the new majority owner of food, beverage, merchandise retail and stadium operations giant, Legends (headquartered in New York City, US). The same was confirmed by Legends on January 12th who informed that it has struck a deal... » Read more


Georgia Tech bundles up revenue streams

Georgia Tech teams up with legends

Premier experiences company Legends has scored a first of its kind all-encompassing deal with US college Georgia Tech that will bring the latter’s earning avenues – including ticketing, data analytics and corporate hospitality – under one umbrella. An announcement in this regard was... » Read more


Pistons go haute couture with Legends’ prop

Detroit Pistons and Legends partnership

The holistic experiential services agency Legends has been appointed to add style to the Detroit Pistons (US) sports merchandise wardrobe and help the ‘Bad Boys’ get a kind of swag. The Legends will be operating their ecommerce merchandising. The Detroit Pistons are an American professional... » Read more


Facelift for US Army’s Michie Stadium

US West Point Michie Stadium

As part of the Michie Stadium Preservation Project at the United States Military Academy at West Point in New York, US, the Army West Point Athletic Association and Legends have announced a comprehensive new partnership focused on creating an enchanting experience for both fans and cadets. The... » Read more


Real-Legends shopping bonanza for fans

Real Madrid Store

A new flagship store will open at Santiago Bernabéu Stadium in Madrid, Spain. Spanish La Liga football club Real Madrid has joined hands with Legends to launch a program to this effect in its home stadium. The Santiago Bernabéu Stadium is a football stadium in Madrid, Spain. With a current... » Read more


Kroenke tie up with Legends to offer fans epicurean feasts

Kroenke and Legends in Denver

Kroenke Sports & Entertainment has announced an association spanning several years with Legends who excel in global planning, sales and hospitality. Legends will become Kroenke’s new food and beverage concessionaire at Pepsi Center, Dick’s Sporting Goods Park and Paramount Theatre, located in... » Read more


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