Tag: Legends


Real-Sixth Street-Legends strategic deal

Real Madrid strategic partnerships

The Board of Directors of the Spanish professional football club Real Madrid CF (Spain) at its meeting held on May 18th ratified an agreement with Sixth Street, an investment firm with extensive experience in sports and infrastructure, and Legends, a premium experiences company for sports and live... » Read more


Intuit Dome reins in CAA ICON’s hands

LA Clippers Intuit Dome change of owner rep

The strategic management consulting firm CAA ICON has replaced rival firm Legends Project Development as the Project Manager for the National Basketball Association (NBA) team Los Angeles Clippers’ (US) new US$1.8 billion Intuit Dome development (future home of the Clippers). The ‘ECONOTIMES’... » Read more


Legends key role in Bills venue project

Buffalo Bills take Legends on board

The National Football League (NFL) team Buffalo Bills (US) and Legends announced on April 19th an expansive partnership for the data-intelligence- fueled global premium experiences company to lead planning, project management, sales, and partnerships for the new Bills stadium project. ‘Buffalo... » Read more


Legends study on Sevilla FC future home

Sevilla FC appoints Legends

The Spanish professional football club Sevilla FC has commissioned the North American multinational company Legends to carry out a study, which is already underway, to decide on the club’s future stadium. The ‘Sevilla FC’ stated that Legends is a leading company in the market for lines of... » Read more


Sixth Street balm for COVID-bruised Legends

Sixth Street buys Legends and Legends loan

The San Francisco-based (US) global invest firm Sixth Street has become the new majority owner of food, beverage, merchandise retail and stadium operations giant, Legends (headquartered in New York City, US). The same was confirmed by Legends on January 12th who informed that it has struck a deal... » Read more


Georgia Tech bundles up revenue streams

Georgia Tech teams up with legends

Premier experiences company Legends has scored a first of its kind all-encompassing deal with US college Georgia Tech that will bring the latter’s earning avenues – including ticketing, data analytics and corporate hospitality – under one umbrella. An announcement in this regard was... » Read more


Pistons go haute couture with Legends’ prop

Detroit Pistons and Legends partnership

The holistic experiential services agency Legends has been appointed to add style to the Detroit Pistons (US) sports merchandise wardrobe and help the ‘Bad Boys’ get a kind of swag. The Legends will be operating their ecommerce merchandising. The Detroit Pistons are an American professional... » Read more


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