KSE-Legends seamless shopping for fans

Article posted by Coliseum, December 5^th, 2024

Image: Legends and KSE

The Kroenke Sports & Entertainment (KSE) announced recently that it has entered into a five-year partnership with the global premium experiences company Legends to create a best-in-class online shopping experience for fans of its Colorado (US)-based teams – the National Basketball Association (NBA) team Denver Nuggets, the National Hockey League (NHL) team Colorado Avalanche, the National Lacrosse League (NLL) team Colorado Mammoth (NLL), and the Major League Soccer (MLS) team Colorado Rapids – at AltitudeAuthentics.com as well as onsite at the teams’ KSE-owned venues Ball Arena in Denver, Colorado, and Dick’s Sporting Goods Park in Commerce City, Colorado.

‘LEGENDS’ stated that Legends will have the exclusive rights to manage, operate, sell, and distribute all Nuggets, Avalanche, Mammoth, and Rapids merchandise and will operate the ‘Official Team Store’ which will continue under the Altitude Authentics name. Legends will use a data and fan-led approach to develop an industry-leading customized merchandise solution that will deliver an expanded product assortment and enhanced customer experience for the fans.

The Kroenke Sports & Entertainment (KSE) is an American sports and entertainment holding company based in Denver, Colorado (US). Originally known as the Kroenke Sports Enterprises, it was started in 1999 by businessman Stan Kroenke to be the parent company of his sports holdings.

Founded in 2008, New York (US)-based Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ – offering its clients and partners a 360-degree service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

The AltitudeAuthentics.com is the website for the Altitude Authentics, the official team store for the Colorado Avalanche, the Denver Nuggets, the Colorado Mammoth, and the Colorado Rapids.

The 18,000-capacity Ball Arena (formerly known as the Pepsi Center) is a multipurpose indoor arena located in Denver, Colorado (US). It is situated at Speer Boulevard, a main thoroughfare in downtown Denver, and is served by two nearby exits off Interstate 25. A light rail station is on the Western side of the complex. Opened in 1999, it is the home arena of the Denver Nuggets of the National Basketball Association (NBA), the Colorado Avalanche of the National Hockey League (NHL) and the Colorado Mammoth of the National Lacrosse League (NLL).

The 18,061-capacity Dick’s Sporting Goods Park, also known as the DSG Park, is a soccer-specific stadium located in Commerce City, Colorado (US) that is home to the Colorado Rapids men’s professional soccer team.

Commented Kevin Demoff, President of Team and Media Operations at KSE, “Our partnership with Legends will provide our fans with a fully integrated retail experience both in-venue and online. Throughout 2025 the fans will start to notice a greater variety of designs and fits, plus more inviting and enjoyable atmospheres at our onsite shops.”

‘LEGENDS’ further stated that the other anticipated enhancements for the customers include point-of-purchase customization such as adding a name to a jersey and faster order fulfillment and shipping.

Added Kirta Carroll, President, Legends Global Merchandise, “Legends is honored to partner with the KSE and their four successful Colorado franchises to deliver seamless shopping to the fans. We will work alongside the Altitude Authentics and the KSE to maximize the fan expression and these teams’ already powerful brand affinity through compelling products and premium experiences.”

Since 2019, Legends has managed and operated food and beverage (F&B) services for the KSE at the Ball Arena, Dick’s Sporting Goods Park and the Paramount Theatre (1,870-capacity concert venue in Denver, Colorado) bringing a premium culinary program to the three Denver-area venues.

Legends’ fully integrated retail and merchandising vertical solution works with the world-class clients around the globe. This includes vast experience developing and operating eCommerce and retail experiences for some of the world’s largest sporting events and organizations: Super Bowl, Paris 2024 Olympic and Paralympic Games, the Professional Golfers’ Association (PGA) Championship, College Football Playoff, the National Football League (NFL) team Dallas Cowboys (US), the Major League Baseball (MLB) team New York Yankees (US), the LaLiga team Real Madrid CF, and a growing roster of the National Collegiate Athletic Association (NCAA) partnerships.

The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States and one in Canada. It also organizes the athletic programs of the colleges and helps over 500,000 college student-athletes who compete annually in college sports. The headquarters is located in Indianapolis, Indiana.

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