It seems like the folks at the Mercedes-Benz Stadium in Atlanta, Georgia (US) comes up with a stadium improvement every few years, with the goal of adding yet another flexible space to the mix. In 2020, the additions included the notable Maybach Terraces and the Delta SKY360 Terraces.
‘FOOTBALLSTADIUMDIGEST’ stated that for 2023, the AT&T Lofts are billed by the stadium officials as additional premium, yet intimate seating options for fans complementing the existing premium areas including clubs, suites, loge boxes, and terrace spaces in the Mercedes-Benz Stadium.
The 71,000-capacity Mercedes-Benz Stadium is a multipurpose stadium located in Atlanta, Georgia, United States. Opened in August 2017 as a replacement for the Georgia Dome, it serves as the home stadium of the Atlanta Falcons of the National Football League (NFL) and the Atlanta United FC of Major League Soccer (MLS).
‘FOOTBALLSTADIUMDIGEST’ further stated that the new AT&T Lofts, located in the West end zone, consist of five private or shared areas accommodating between 18-40 people and will be equipped with flexible lounge seating, an all-inclusive menu and a personal attendant for all Mercedes-Benz Stadium events.
Said Doug Roberts, Vice-President of Stadium Events and Premium Sales in a presser, “Since opening the stadium, it’s been part of our culture to ask our fans for feedback on ways we can enhance their experience. We’ve discovered that many fans are looking for options with maximum flexibility. As part of our listen-and-respond philosophy, we want to continue to provide spaces beyond traditional clubs and suite seating that can be nimble and change as our guests’ needs change. This product is designed to be flexible to meet the desires of our fans.”
For the remaining 2023 calendar year, the AT&T Lofts will be sold on an event-by-event basis at a rate comparable to suites on a per ticket basis and will vary depending on the set-up and the event.
Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.
Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.