The TD Garden (Boston, Massachusetts, US) has unveiled a variety of new features and enhancements for the 2024-2025 seasons all aimed at elevating the guest experience at their premier arena.
‘TD GARDEN’ stated that the TD Garden is committed to making every visit unforgettable focusing on accessibility, convenience, innovation, and variety.
The 19,580-capacity TD Garden is a multipurpose arena in Boston, Massachusetts, United States. It opened in 1995 as a replacement for the original Boston Garden and has been known as the FleetCenter and the TD Banknorth Garden. The arena is located directly above the MBTA’s North Station. It serves as the residence of the Boston Celtics and the Boston Bruins.
The Boston Celtics are an American professional basketball team based in Boston, US. The Celtics compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The TD Garden serves as their home court.
The Boston Bruins are a professional ice hockey team based in Boston (US). The Bruins compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference. The team has been in existence since 1924 making them the third-oldest active team in the NHL, and the oldest in the United States.
Observed Glen Thornborough, President of TD Garden and the Chief Operating Officer (COO) of the Boston Bruins, “As we kick off a new season we reflect on the historic achievements of the past year: The Boston Celtics became 18-time NBA World Champions and the Boston Bruins celebrated their incredible centennial milestone. These accomplishments highlight the passion and talent that define Boston sports and as the proud home of both the teams we’re excited to build on this momentum and provide the fans with an even better experience in the season ahead.”
Season Highlights
- Boston Bruins Centennial Celebration – The Boston Bruins are set to host the club’s Centennial Game against their peer team – the Montreal Canadiens (Canada) – on December 1st. This special event will celebrate the 100th anniversary of the Bruins’ inaugural matchup against the Montreal Maroons (a former NHL team) which took place on December 1st, 1924. The fans can look forward to a special pregame ceremony, limited-edition merchandise and additional festivities in celebration of this incredible milestone. Limited tickets are still available for the Centennial Game.
All-new Boston Garden Society Amenities
‘TD GARDEN’ further stated that as an innovator in the premium seating space the Boston Garden Society welcome the members to the next level of in-arena hospitality at the TD Garden. From customizable combo packages to team-specific full season access, the Boston Garden Society has an option for everyone. Each experience within the Boston Garden Society offers a unique twist on entertainment with chef-curated menu offerings, hand-crafted cocktails and ultimate arena views.
The Boston Garden Society is Boston’s newest, oldest sports and social club. The Boston Garden Society is a modern approach to premium seating for all sports and entertainment needs. The Boston Garden Society was designed to offer unique membership options to fit both the corporate and the individual needs.
The Members can look forward to some exciting new amenities and offerings opening this Fall including:
- Society Sips – Located on the 500-suite level and accessible to all the Boston Garden Society members on Levels 5 and 6, this bar will feature signature cocktails, premium spirits as well as a selection of beer and wine;
- Provisions MRKT – A new, upscale market offering canned beverages, packaged snacks and hot meals for those on the go. Featuring Mashgin, the world’s fastest artificial intelligence (AI)-powered self-checkout, the guests can enjoy a touchless, line-free and hassle-free food and beverage (F&B) experience; and
- ShopSociety – A specialty retail space showcasing premium brands, exclusive collaborations and pop-up events for members only. This stand will also provide customization options for the products purchased onsite.
To learn more about Boston Garden Society, visit HERE.
The renderings of the Society Sips and Provisions MRKT can be found HERE. Please credit TD Garden/SCI.
FanCam
The TD Bank FanCam, located on Level 7, offers an interactive photo opportunity for all the guests. Everyone can step in and see themselves on a mini-Hub Vision and with just a few quick clicks one can receive a digital copy of one’s image directly on one’s phone.
The TD Garden and the TD Bank wants to remind the cardholders that they can experience or receive the following:
- Free Popcorn for the TD Cardholders: The TD Bank cardholders can enjoy free popcorn at any Hub Hot Dog concession stand on Levels 4 and 7 or at the Society Provisions on Level 5. Simply present your eligible credit or debit card when redeeming. Limit one popcorn per cardholder per visit;
- $20 Promotional Credit in TD Garden Hub App: Download the TD Garden Hub App and add your TD Bank credit or debit card as a form of payment. Once added, a one-time promotional credit of $20 will appear in your TD Garden Hub Mobile Wallet. The TD Bank promotional credit can be used at most locations in the arena, some exclusion apply;
- Complimentary Tours of the Sports Museum and Heritage Hall: Discover a half mile of New England sports history, including the Boston Bruins Heritage Hall, an interactive exhibit celebrating the franchise’s 100-year legacy with exclusive artifacts and engaging displays! The TD Bank cardholders can receive up to six complimentary passes per visit to tour The Sports Museum and Heritage Hall at the TD Garden available up to two times before June 30th, 2025. To redeem the passes visit The Sports Museum’s Information Kiosk outside the ProShop powered by ’47 in North Station and present your TD Bank card. This offer is subject to availability valid only for public tours and cannot be booked online. It’s not redeemable for cash or applicable to the previous purchases. The additional limitations may apply. Check The Sports Museum’s website or the Kiosk for details;
- Dedicated Concession Lines: The TD Bank cardholders can enjoy a dedicated line and fast lane at the concession stands located at the JetBlue Runway (Level 4, Loge 3) and On Causeway (Level 7, Balcony Section 303); and
- 15 percent Discount at ProShop powered by ’47: The TD Bank cardholders can receive a 15 percent discount at the ProShop powered by ’47, located at The Hub on Causeway (84 Causeway St, Boston, MA 02114). Use your TD Bank credit or debit card at the checkout to apply the discount to your purchase. The discount is valid in-store only and cannot be applied HERE.
For more information on TD Bank Customer Perks, please click on this LINK.
Sportservice Delights
The TD Garden boasts the widest range of food and beverage (F&B) options of any arena in New England and this season, Sportservice, the food and beverage (F&B) operator owned by the Delaware North, is set to elevate the culinary experience for the fans even further.
Buffalo (US)-based Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents including at the high-profile sports venues, airports, national and State parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to the local communities and sustainability, Delaware North’s vision is to delight the guests by creating the world’s best experiences today while reimagining tomorrow.
Treat your taste buds to the exciting new offerings from Sportservice:
- New Vegan Options – Savor the bold flavors of a vegan rice bowl or a vegan mango bar. Available at Redemption Grill (Level 4, Loge 2 and Level 7, Section 302);
- Flaming Hot Mangonada – Smooth mango sorbet drizzled with zesty chamoy sauce, a sprinkle of Tajin seasoning topped with flamin’ hot cheetos. Perfect for those who crave sweet, spicy and savory in every bite! Available at the Frito Lay Test Kitchen (Level 4, Loge 15);
- Cool Ranch Chicken Bacon Nachos – Crispy cool ranch nacho chips layered with chicken, crispy bacon topped with creamy ranch dressing, fresh Pico de Gallo and queso. Available at the Frito Lay Test Kitchen (Level 4, Loge 15);
- Elote Walking Taco – Roasted street corn topped with cotija cheese, queso, your choice of protein, fresh cilantro, shredded lettuce, Pico de Gallo, sour cream, and a zesty lime wedge. Available at the Frito Lay Test Kitchen (Level 4, Loge 15);
- El Jefe Burger – Double beef patty burger topped with creamy queso, zesty chipotle aioli, avocado, Pico de Gallo, and grilled jalapeños. Available at Big Bad Burger (Level 4, Loge 8 and Level 7, Section 311);
- Mango Habanero Wings – Crispy wings tossed in a sweet mango and fiery habanero sauce served with pineapple salsa. Available at Garden Grill (Level 4, Loge 8/9);
- Hot Honey Pizza – Perfectly baked pepperoni pizza drizzled with Mike’s Hot Honey for a sweet and spicy kick to elevate this classic favorite. Available at all Sal’s Pizza locations on Levels 4 and 7; and
- Chicken Enchilada Soup – A hearty blend of tender chicken, rich enchilada sauce and vibrant spices served alongside a side of fluffy cornbread and topped with fresh jalapeños for an extra kick. Available at Boston Common (Level 4, Loge 9).
Photos of new concessions offerings can be found HERE.
Enhanced Partnerships:
- Corona Market: Located at Loge 4 on Level 4, the newly rebranded Corona Market at the TD Garden has expanded to enhance the fan experience with a variety of fresh offerings. This vibrant marketplace features local flavors, grab-and-go options and self-checkout all designed to elevate one’s gameday experience;
- Truly Market: Located at Loge 19/20 on Level 4, the newly expanded Truly Market at TD Garden offers a refreshing selection of beverages including beers, seltzers and non-alcoholic options. With the self-checkout kiosks, grabbing your favorite drinks is quick and convenient, so you won’t miss a moment of the action during the game!; and
- Dom’s Steak Tips: The TD Garden is excited to serve Dom’s Steak Tips – a local favorite – right in the arena! Renowned for their mouthwatering flavor and quality, these steak tips provide the perfect fuel for fans enjoying the game.
The renderings of the Corona Market and the Truly Market can be found HERE.
Retail
Shop in style at the TD Garden with our exciting retail offerings inside and outside of the building:
- RFID Checkout: The shopping experience has been enhanced with the radio-frequency identification (RFID) technology making it simpler than ever to grab one’s favorite gear at the ProShop powered by ’47. This season, the ProShop powered by ’47 has introduced two new RFID-powered self-service checkout kiosks integrated into the main checkout queue. The shoppers simply hand their items to an associate who places them in a bin, verifies that everything is correct and then processes the payment at the point of sale (POS) terminal;
- Boston ProShop Authentics: The Bruins Authentics is the official game-used, team-issued and team stock memorabilia of the Boston Bruins. The Bruins Authentics items come straight from the locker room and ice allowing the fans to own a piece of Bruins history. The Bruins Authentics is sold exclusively at the ProShop powered by ’47, the official team store of the Boston Bruins. All the Bruins Authentics items are authenticated through the Boston Bruins partnered with OpSec. To learn more, please visit this LINK; and
- SHOPBOS: This season, the TD Garden is elevating the fan experience with exclusive collections featuring trendy brands like lululemon, Municipal, Brodenim, Peace Collective in-arena at all the ShopBOS locations. The fans can also gear up with Fanatics jerseys, available in three styles: The Authentic Pro, mirroring the exact specifications worn by the players for the hardcore collectors, the Premium, offering a more tailored fit for the passionate supporters and the Breakaway designed for the everyday fans who want to show their team spirit comfortably.
The radio-frequency identification (RFID) technology uses the radio waves to identify people or objects. There is a device that reads information contained in a wireless device or ‘tag’ from a distance without making any physical contact or requiring a line of sight.
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