TD Garden upgrades plan made public
Details have been announced as regards the upgrades plan in TD Garden – the multipurpose arena in Boston on the east coast of US. The $100 million improvisation plan includes new seats and other development works at the home of Boston Bruins and Boston Celtics.
Last year, Delaware North – the owner and operator of TD Garden – announced plans for a 50,000 square foot expansion of the arena.
Since the announcement, several advancements to the arena have been done – installation of new black seating and video technology upgrades. Additional upgrades will be completed over the coming months, as TD Garden debuts new premium seating options, gathering spaces, expanded concourses, and other improvements.
“Through tremendous teamwork and round the clock efforts, our project teams are in the final stages of TD Garden’s ‘Legendary Transformation’, successfully bringing a whole new level of fan experience to life this season,” said Amy Latimer, President of TD Garden.
Latimer further stated, “We are so excited for the Bruins and Celtics seasons to kick off, and for our guests to enjoy all-new seats, game presentation enhancements, expanded concourses, thoughtfully designed gathering areas and clubs, delicious food and beverage options, and a new level of Rafters seating for fans.”
North Station Garage Expansion
The North Station Garage Expansion is complete with nearly 500 extra parking spots added. It is located beneath TD Garden with entrances on 121 Nashua Street and 140 Causeway Street. With two new elevators being added to the expanded parking garage levels (P1-P4), the access to The Hub on Causeway, North Station concourse, and TD Garden entrance is almost a cakewalk.
TD Garden Entrance
One can make a grand entry to TD Garden now directly from Causeway Street through The Hub on Causeway which is complete. The arena also boasts an official front door now. For visitors to access TD Garden’s event entrance on Level 2, two new escalators, elevators, and stairs have been provided at the atrium entry. It also features a glass canopy above.
Through this entrance is also located the North Station Commuter Rail and MBTA underground pedestrian tunnel. This entrance facilitates more than 50,000 commuters who travel through North Station every day the option to directly connect from station to station. It also shields from the elements.
With all-black as the color theme, all seating in the arena bowl has been renovated and upgraded and the work is complete. It has been replaced with modern, ergonomic seating. The seating was originally installed in 1995. This season, accessible seating throughout the arena has been improved by TD Garden accompanied by better sightlines and new wheelchair and companion seating courtside and on the glass.
Few black and gold seats have been made available for charitable fundraising campaigns that will be run by Boston Bruins Foundation, Garden Neighborhood Charities, and the Celtics Shamrock Foundation.
The mission of each organization will be supported by proceeds from the fundraising campaigns and will allow them to continue making a positive impact in the Greater Boston Area.
Garden HDX Scoreboard 4K Upgrade
The TD Garden HDX screens spruce-up work is complete and in lieu of it has come up 2.5mm 4K HDR capable modules. It will significantly enhance the clarity and quality of game presentation.
Boston Garden Society
The expansion work of TD Garden has provided ample scope to rebrand and redefine its premium club. ‘Boston Garden Society’ – which debuted last year – enjoys new, updated spaces and plush facilities that will be rolling out this season. It is Boston’s newest, oldest sports and social club.
Boston Garden Society is a membership-based model and is so designed that it offers flexible and tailor-made entertainment and hospitality options.
An arena setting which boasts the first integrated smart technology elevator provides exclusive entry to Boston Garden Society members. Six ‘Destination Dispatch’ elevators allow members to scan their ticket at private entrances located at the garage parking levels (P1-P4) and main Boston Garden Society entrance, through The Hub on Causeway.
This new street-to-seat technology makes the entire entry and exit experience in the arena a smooth affair and allows members to bypass the main turnstile.
Cross Insurance Boardroom Expansion
A lot of changes have been effected to Cross Insurance Boardroom – one of the popular Boston Garden Society products.
Due to high demand, more detail has been added to the space in order for clients to savor the tastefully designed dual floor space, offering two full-service bars and all-inclusive food options. Cross Insurance Boardroom enables priority access to all event tickets year-round and also allows members enough space to create a customized game schedule.
Coming this Season to TD Garden
TD Garden Expansion
With the Jacobs family injecting more than $100 million in form of private investment, a combined 50,000 square feet of additional space is now available on all levels of the building in TD Garden, which will be opening over the next several months.
Guests can look forward to the following updates to the fan experience this season.
Rafters | Level 9
Bustling with energy and effervescence, the communal party deck located on the top floor of the arena is a new space on Level 9 of TD Garden and will be opening in November 2019. Rafters – the newest and bespoke membership-based plan – have been added to the Boston Garden Society register.
The high point of Rafters is approximately 400 cantilever seats around the arena bowl which provides fans one of the most unique vantage points in the arena and provides a backdrop filled with Bruins and Celtics championship banners.
Rafter Studios | Level 9
Rafter Studios are spaces which can be expanded and can fit in groups of 20-200. The space attributes for a private bar, dedicated bartender, and delectable coupled with panoramic views from their location perched over the arena. It will go on stream in November 2019.
Back Row Bar | Level 8
Right behind the last row of balcony seats has come up an all-new level to house the ‘Back Row Bar’. This spacious bar comprises additional 57 fixed barstool seats overlooking the arena, and three large TV screens along the back of the bar.
The custom bar is the high point and is strikingly attractive. It stretches across the space at 102 feet long and is crafted from the center ice red line and two blue lines from the old dashboards that surrounded the Boston Bruins ice. The bar top is made from parquet flooring. One can purchase a variety of beers, cocktails and bar snacks which will be on offer. It will become operational in November 2019.
1928 Club | Level 5/6
The 1928 Club is an all-new facility built as a destination for full season Club Seating clients to enjoy gourmet food and interact with friends and spend quality time with family. The 7,500 square foot, two-story club features an expansive bar, a lounge, and waited seating options to allow for pre-game reservations. The 1928 Club menu will be prepared with the help of experts and premium cocktail, wine, and draft pairings will be on offer. It will open in November 2019.
Society Bar & Grill | Level 5
The pre-existing space – ‘Premium Bar & Grill’ – has been modified into a communal food and beverage experience and is open to all Boston Garden Society members. The highlights of this space are high-end bar and chef-inspired, bespoke menu apart from various grab-and-go options. It is all set to open in December 2019.
Concourse Expansion and New Food & Beverage Locations | Level 4 & Level 7
TD Garden’s foyer, Level 4 Loge and Level 7 Balcony, have been made bigger by 20 per cent and 30 per cent, respectively.
Fans can now hang out with their friends in more open space, eat their choice of food at bistro style tables and chill out with a craft beer or cocktail. A rotating calendar of pop-up concession stands inspired by global street food trends is the highlight of the mouthwatering food experience offered by Delaware North Sportservice.
The additional features of the expanded space on both levels are – new grab-and-go options, pop-up retail, communal seating, floor-to-ceiling windows overlooking The Hub on Causeway below, and the addition of more than 50 restroom stalls. It will open its doors in November 2019.
Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.
« Previous News:
» Next News: