Coliseum Summit US
Downtown Grand, Las Vegas, Nevada
August 28-29, 2019

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Conference program

  • 2:30 to 3:30 p.m.

    Opening venue tour: Behind the scenes of Vegas Golden Knights Headquarters

    Registrations on first-come, first-served basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    Thirty free tickets are available for ‘Behind the scenes of Vegas Golden Knights Headquarters Tour’. Please register now!

    Vegas Golden Knights Headquarters (City National Arena) - inside view Image:
  • 4 to 5 p.m.

    Venue tour: Behind the scenes of Las Vegas Ballpark

    Registrations on first-come, first-served basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    Thirty free tickets are available for ‘Behind the scenes of Las Vegas Ballpark Tour’. Please register now!

    Coliseum Summit US 2019 - pre-opening tour - Las Vegas Ballpark (inside view) Image:
  • 8 a.m.

    Registrations open: Pick up your delegate badge from the registration desk

  • 8 to 9 a.m.

    Morning coffee & networking snacks

  • 9 a.m.

    Welcome to Coliseum Summit US

    Michael Rennschmied - speaker visual 2019 Image: MJR Group Ltd.

    Introduction of Coliseum’s chair & master of ceremony

    Michael Rennschmied, MA bio Founder, Coliseum, GSVA, Dubai, UAE

  • 9:05 a.m.

    Opening key-note

    Inter Miami CF showcasing cultural diversity of South Florida

    Inter Miami CF - topic visual Image: Inter Miami CF

    Inter Miami CF is Major League Soccer’s (MLS) newest franchise in South Florida set to open its first season in the league in March 2020. Jurgen Mainka, the Chief Business Officer for the club, will address how leadership has approached building a global franchise that reflects the culture-mosaic, passionate and vibrant communities in South Florida. In addition to building the front office and soccer operations side of the club, Mainka will also touch on the construction of a temporary 18,000-capacity stadium and training facility in Fort Lauderdale as well as its Miami stadium planned for 2022.

    Jurgen Mainka bio Chief Business Officer, Inter Miami CF, US

  • 9:25 a.m.

    Conference stream: Venue DESIGN

    This segment of the conference stream is about the most exciting and innovative newly planned stadiums and arena projects of the future – in one phrase, the next generation of venues. Listen about the newest trends in stadium design. How a stadium is no longer an isolated project but deeply integrated with multi-use urban development models to include hotels, conference centers, retail outlets and entertainment zones. Also, learn about the huge demand on training centers. Overlay, after all, is a huge part of the buzzword legacy in major event planning.

  • Las Vegas Allegiant Stadium: Providing a sustainable growing environment for turfgrass

    Oakland Raiders - topic visual Image: Oakland Raiders

    Building a stadium – next generation of venues – is no mean feat and comes with its own set of challenges. The under-construction $1.9 billion domed Allegiant Stadium will boast of a natural-grass field which will grow outdoors on a four-foot-high tray and will be wheeled inside on game day. An artificial-turf field will rest atop the concrete stadium floor. This session will analyze the challenges which lie in the whole process of growing natural grass outdoors and rolling it into the stadium. Constructing an iconic stadium building also throws up a lot of opportunities like early tourism benefits.

    Christopher Sotiropulos bio Director, Stadium Operations, Oakland Raiders, US

  • 9:45 a.m.

    From a sports ground to a concert set-up within hours

    StadiaPitch - topic visual Image: StadiaPitch

    After five years of grass research, pitch testing and product development, Bosch Rexroth is proud to present StadiaPitch – the world’s first automated pitch changeover system that reduces the changeover time between sports and concerts from weeks to hours at the push of a button. Many challenges had to be overcome to reach the final product.

    Matthias Mehling bio Business Development Manager, Bosch Rexroth for StadiaPitch, Germany

  • 10:05 a.m.

    FC Cincinnati West End Stadium sets design benchmark

    FC Cincinnati - topic visual Image: FC Cincinnati

    The next generation of venues helps in sustainable growth and also boosts the local economy where the arena is located. Venues today are no longer about just holding any event but are much more than that. It has a lot of added attractions around it like hotels, retail space, and entertainment zones. American soccer club FC Cincinnati has unveiled the design of its under-construction soccer-specific stadium project – West End Stadium - at Cincinnati in Ohio, US. It has got a very inviting decor and is expected to open in March 2021. FC Cincinnati President Jeff Berding says that a lot of research went into designing the stadium. This session will examine how FC Cincinnati took first-hand feedback from fans and executives around the league to be able to construct an avant-garde stadium and set a benchmark in both design and experience.

    Jeff Berding bio President, FC Cincinnati, US

  • 10:25 a.m.

    Conference stream: Venue CONSTRUCTION

    This segment of the conference focuses on risks and challenges during the construction process. It deliberates on the procurement process and how contractors are made to take center stage. It also focuses on stadiums and arenas under renovation. If your stadium is not new anymore, what are the ways to extend its life for years to come? Different concepts and add-ons in order to optimize the spaces within your venue are also discussed. We also deliberate on the myriad of other construction tools required for the stadium sector.

  • From a $178 million modernization to the NASCAR championship

    ISM Raceway - topic visual Image: ISM Raceway

    ISM Raceway, located just outside Phoenix, Arizona, will play host to the National Association for Stock Car Auto Racing (NASCAR) Championship Weekend in 2020 for the first time in history. The announcement comes on the heels of a 21-month, $178 million modernization project focused on fully immersing fans into the motorsports experience. This session will take a look at how the 55-year-old facility reinvented the at-track experience that has the industry still buzzing nearly a year after its unveiling.

    Julie Giese bio President, ISM Raceway, Phoenix, US

  • 10:45 to 11:15 a.m.

    Coffee break & networking

  • 11:15 a.m.

    Las Vegas Aviators thrill fans with spiffy baseball park

    Las Vegas Aviators - topic visual Image: Las Vegas Aviators

    In the making for several years, Las Vegas Aviators have finally treated fans to the spiffiest baseball park in Summerlin, Nevada. The 10,000 fan capacity facility opened on April 6, 2019 and spectators have been promised to a never-before-like experience. Aviators had to struggle for years to get a new minor league ballpark in the gambling city and now the $150 million set-up rivals the best complete with a swimming pool and celebrity chefs and the minor league baseball team is sure of filled-to-capacity venue.

    Don Logan bio President/COO, Las Vegas Aviators, US

  • 11:35 a.m.

    Louis Armstrong Stadium: Innovative tennis stadium at the Billie Jean King National Tennis Center in New York City

    Geiger Engineers - topic visual Image: Geiger Engineers

    Louis Armstrong Stadium, a 14,000-seat open-air covered tennis stadium at the United States Tennis Association (USTA) Billie Jean King National Tennis Center was designed by ROSSETTI Architects with Geiger Engineers structural and mechanism engineers. The new facility opened in 2018 replacing old stadium of the same name on the same site. This session will highlight how the unique technical challenges and constraints led to an unique integrated design implementing the last major piece of USTA’s master plan for the Billie Jean King National Tennis Center campus in New York City.

    David M. Campbell, P.E. bio President, Geiger Engineers, US

  • 11:55 a.m.

    Conference stream: Venue BUSINESS

    Is your stadium able to turn each customer into a fan and make them come back again and again? Do you know your fan to begin with? Learn the right tools to elevate your service delivery. Are there ways to create the right content thus creating more event days in the process? Are you focused on ticket sales of the future: Selling through Customer Relationship Management (CRM) and social media? How about brand activation? And, how to find the fine balance between a perfect venue, capital expenditure and a lasting legacy? This and much more…

  • The Raiders: Delivering the entertainment capital of the world its biggest stage

    Oakland Raiders - topic visual (Mark Shearer) Image: Oakland Raiders

    Located adjacent to the world-famous Las Vegas Strip, with construction scheduled to be completed in the summer of 2020, Las Vegas Stadium will become a global events destination, highlighted by the arrival of the National Football League’s (NFL’s) iconic Raiders who begin play in Las Vegas that fall. Las Vegas Stadium will be ideally located for both visitors and locals, fully enclosed and climate-controlled with a capacity of 65,000. The technologically advanced stadium will host world-class entertainment including globally recognized sporting events, concerts, as well as be the future home of University of Nevada, Las Vegas (UNLV) football. The Las Vegas Stadium project is expected to generate an economic benefit of $620 million annually, while creating 6,000 permanent jobs in Southern Nevada.

    Mark Shearer bio Chief Revenue Officer, Oakland Raiders, US

  • 12:15 p.m.

    Where visionary design meets superior functionality

    Vector Foiltec - topic visual Image: Vector Foiltec

    Alexander Jafari, Vice-President of Business Development for Vector Foiltec US, will hold a presentation on how the Texlon® ETFE system helped distinguish sports stadiums all around the world, with specific concentration on the US market. Vector Foiltec has facilitated some of the most advanced architectural solutions – on time, and on budget. Alexander will talk about the use of Texlon® ETFE systems in modern architecture and the benefits of ETFE as a building material. Our case study presents the challenges faced when designing the ETFE roof of the U.S. Bank Stadium – a one-of-a-kind venue, with exceptional environmental loading scenarios. Home of the Minnesota Vikings, U.S. Bank Stadium is the first professional sports stadium to earn LEED Platinum status using the Arc Performance Platform. The stadium earned the designation using the Building Operations and Maintenance rating system for existing buildings.

    Alexander Jafari bio Vice-President, Business Development, Vector Foiltec, US

  • 12:35 to 1:45 p.m.

    Lunch break & networking

    (Open to everyone with a Coliseum badge; in our dedicated main networking area)

    Network and collaborate with the stadium business experts and enjoy great food!

  • 1:45 p.m.

    Las Vegas Lights FC come into its own

    Las Vegas Lights FC - topic visual Image: Las Vegas Lights FC

    Las Vegas Lights FC is an American professional soccer team based in Las Vegas, Nevada. The team made its debut in the United Soccer League (USL) in 2018 and plays its home games at Cashman Field. The team is slowly emerging as a force to reckon with as pro-soccer advocate and owner Brett Lashbrook is firm on bringing more prowesses to the team. Lashbrook always has a marketing trick up his sleeves - the $5,000 Helicopter Cash Drop which grabbed a lot of eyeballs. He is ready to go on pushing the creative envelope so that the soccer team hogs the limelight. He believes that sports are entertainment and though the ‘90 minutes on field’ is very important, but, he also ensures that fans laugh and enjoy and get bang for their bucks. Determined to make Cashman Field the ‘Wrigley Field of soccer’, Lashbrook has been consistently selling out the soccer stadium in downtown Vegas. This session will discuss how the team has scripted a USL success story so that Major League Soccer (MLS) cannot ignore Las Vegas Lights FC as a team per se.

    Brett Lashbrook bio CEO & Owner, Las Vegas Lights FC, US

  • 2:05 p.m.

    Conference stream: Venue TECHNOLOGY

    It seems IT and venue technology is taking over the whole venue business. Technology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue technology platforms generate revenue for a compelling return on investment (ROI) model and justify the investment? Learn more…

  • Premium sports sound and rapid ROI

    L-Acoustics - topic visual Image: L-Acoustics

    Premium sports fans demand a premium high-impact sound experience! Modern sports entertainment is loaded with audio-visual (AV) media synonymous with concert touring. L-Acoustics, known worldwide as a leader in live sound technologies, will discuss successful integration of these systems in numerous major international sports venues. So why would we want this, and how good is good enough? We will discuss premium sports venue sound from a business perspective, revenue generation, return on investment (ROI) and key benefits in multiuse sports venue systems. Enhanced AV media delivery for in-game sponsors, rental capability, rider acceptability, and system longevity, all of which enhance and elevate the live game experience while offering ‘Rapid ROI’.

    Dan Palmer bio BD Director Sports Facilities, L-Acoustics, US

  • 2:25 p.m.

    Washington’s Capital One Arena reach out to Chinese fans with Alipay

    Monumental Sports & Entmt. - topic visual Image: Monumental Sports & Entmt.

    Keeping fans engaged has become the top priority of stadium operators and integrating venue technology into the sports business is the buzzword. To keep up with the technological advancement, the Capital One Arena – an indoor arena in Washington, D.C. – has teamed up with Chinese retail conglomerate Alibaba Group’s digital payment platform Alipay to provide Chinese visitors to the stadium mobile payment solutions. The Capital One Arena - home arena of the Washington Capitals of the National Hockey League, the Washington Wizards of the National Basketball Association, the Georgetown University men’s basketball team, and the Washington Valor of the Arena Football League – is owned and operated by Monumental Sports & Entertainment. The Washington, D.C. headquartered sports and entertainment company wants to give fans easy payment solutions through the digital platform and also “better connect with the global audience visiting the arena”. This segment will talk about how stadiums are becoming a technological platform to offer fans experience of a lifetime.

    Jim Van Stone bio President Business Operations, Monumental Sports & Entmt., US

  • 2:45 p.m.

    Venues beware: Prepare for the fluid fan

    Sports Innovation Lab - topic visual Image: Sports Innovation Lab

    After years of controlling the relationship with fans, the sports industry is on the cusp of being uprooted by its false sense of security that it knows its fans. The industry has been slow to recognize the impact of technology on fans and the venue experience. The fan of the future is fluid: Open to change, empowered to choose, and continuously evolving. We will define the Fluid Fan and provide recommendations for venues looking to prepare themselves for the next age of fandom.

    Elinor Klavens bio Senior Analyst, Smart Venues, Sports Innovation Lab, US

  • 3:05 to 3:30 p.m.

    Coffee break & networking

  • 3:30 p.m.

    Conference stream: GREEN Venue

    Green initiatives are no longer the provinces of hippies and tree-huggers. Going green is a staple of the sports and entertainment venues industry and it can be profitable too. This is the segment that evaluates costs; attempts to understand from a community relations perspective; and articulate a green initiatives policy. How innovative green technology is changing the way we look at our stadiums and sports arenas, and transforming them into a model of sustainable projects. Going green is not just an option in the stadium business, it is the way forward.

  • LEED Platinum Golden 1 Center: Roadmap to sustainable events

    Golden1Center/Sacramento Kings - topic visual Image: Golden1Center/Sacramento Kings

    The LEED Platinum Golden 1 Center has been named the most technologically advanced and sustainable arena in the world. In an unprecedented commitment to the local economy, environment and healthy eating, the arena is 100 percent solar-powered and sources 90 percent of culinary ingredients from growers and producers operating within a 150-mile radius of Golden 1 Center. This segment explores how innovative green technology is elevating guest experience, changing the way we look at our stadiums and sports arenas and transforming them into a model of sustainable projects. Going green is not just an option, it is the way forward.

    Aran Rush bio VP Arena Operations, Golden1Center/Sacramento Kings, US

  • 3:50 p.m.

    Pac-12 Conference: Reducing ecological footprint in campuses and beyond

    PAC-12 Conference & Networks - topic visual Image: PAC-12

    Pac-12 Team Green, a first-of-its-kind in collegiate athletics, promotes all of the greening and sustainability efforts taking place in and around the Pac-12 Conference and all 12 of its member universities. Elements include the annual Pac-12 Sustainability Conference, the Pac-12 Zero Waste Competition, the Pac-12 Sustainability Working Group, a Team Green Ambassador program and more. This session will feature highlights on how the initiative comes to life across various touch points in campuses and beyond.

    Heather Vaughan bio VP Marketing, PAC-12 Conference & Networks, US

  • 4:10 p.m.

    Avoiding a ‘Rekick’: How to integrate stadium technologies without a Do-over

    KLA Laboratories - topic visual Image: KLA Laboratories

    This session will discuss the value of including a systems integrator prior to final design or construction of a new stadium, as well as the redesigning of an existing one. KLA Laboratories will provide an insider’s view on how early implementation will help drive overall costs down and increase the ability to enhance the technologies inside your venue. As technologies become more and more important to the customer experience, strategy and planning can provide each venue operator that edge that their customers want.

    Shawn Kuzmin bio VP Partnerships, Arenas & Venues, KLA Laboratories, US

  • 4:30 p.m.

    Conference stream: Venue OPERATIONS

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still maintaining aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

  • Camden Yards Sports Complex: Facility management: CMMS: Friend or foe?

    Maryland Stadium Authority - topic visual Image: Maryland Stadium Authority

    Computerized Maintenance Management System (CMMS), friend or foe? Professional sports teams, widespread, are now heavily dependent upon data-driven analytics to make their most important decisions to play in the field. The same approach and philosophy has been in place at the Maryland Stadium Authority for many years, allowing us to make the most effective and efficient decisions for the operations and maintenance of the buildings and properties which the teams engage.

    Selecting the best CMMS for our specific needs and implementing the program was not a project; it was a journey of organizational discovery. A journey that was almost doomed to fail from the beginning yet through the hard work of a core team has become an enterprising software tool that touches all aspects of our operations. A journey that continues!

    Jeffrey Provenzano bio Vice-President, Facilities, Maryland Stadium Authority, US

  • 4:50 p.m.

    San Diego Padres making a push for sustainable practices

    San Diego Padres - topic visual Image: San Diego Padres

    People into the stadium business are going in more for the greening process. Designers, architects and manufacturers have been gearing up in the last couple of years for the rapid expansion of LEED-rated interiors. Petco Park, home of San Diego Padres, the American professional baseball team based in San Diego, California, has real bright LED lights. LED lights are not only energy-efficient but also help in financial savings and enhanced broadcast quality. The Major League Baseball (MLB) team also promotes and practices environmental sustainability. This segment will talk about how San Diego Padres tries to offer its fans the best experience – no parking snarls, minimal costs and working for the cause of the environment.

    James Gregoire bio Director Facilities Services, San Diego Padres, US

  • 5:10 p.m.

    End of conference day 1

  • 6 to 7:30 p.m.

    International networking reception at Downtown Grand, Las Vegas

    Be our guest at the networking evening on the opening day of the summit. Your delegate pass will give you open access to the gathering from 6 to 7:30 p.m., where you may enjoy drinks and network with other fellow delegates.

    Coliseum Summit US 2019 - networking eveningImage:
  • 8 a.m.

    Registrations open: Pick up your delegate badge from the registration desk

  • 8 to 9 a.m.

    Morning coffee & networking snacks

  • 9 a.m.

    Conference stream: Venue OPERATIONS

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still maintaining aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

  • The venue experience with SKIDATA

    SKIDATA - topic visual Image: SKIDATA

    SKIDATA – armed with its cutting-edge technology - guarantees quick and secure access for people in shopping centers, major airports, sports stadiums and amusement parks. This segment will explore what the Austria-headquartered company does globally in terms of fan engagement, as well as access management for visitors and vehicles - and how these combined lead to the best experiences!

    Philipp Heindl bio Head of People Access Intl., SKIDATA

  • 9:20 a.m.

    Conference stream: Venue SECURITY

    At a time of heightened risks, security of venues and the safety of fans have become paramount. Sports venues are targets of opportunity. Here, we discuss the steps to protect venues from the new bad guys. How to react in case of a bomb threat for instance? We also attempt to differentiate between safety (crowd management) and security (crowd control). How can modern IT support safety and security? Is your training sufficient? Does it train staff on today’s threats and not those of yesterday’s?

  • Walking the extra mile for fan safety and security in Allegiant Stadium

    Allegiant Stadium - topic visual Image: Allegiant

    In light of new emerging entertainment markets and venues around the globe, there is a need to think differently on event preparation. In Las Vegas, where entertainment is constantly “pushing the envelope”, there is a need to be creative and resourceful on how one plans, organizes and executes an event. The arrival of T-Mobile Arena and the soon to be completed Allegiant Stadium, presents the opportunity to take events in Las Vegas to a higher level which also means new security measures to provide a safe and successful event experience.

    Raul Gutierrez bio VP of Operations, Allegiant Stadium, Las Vegas, US

  • 9:40 a.m.

    Conference stream: Venue VIP

    Does your stadium offer dog-friendly box seats? Does it have luxurious cabanas, swimming pools and night clubs catering to the needs of the discerning VIP clientele? VIPs are among the main patrons of a stadium, and therefore, the management needs to pay close attention to their basic comforts. Are stadiums geared to offer customized experience vis-à-vis seating and hospitality packages for different target groups? How do you create right products and offer right services for the right market and achieve the right results for the venue? Tune in…

  • Generating non-traditional revenue

    Vegas Golden Knights - topic visual Image: Vegas Golden Knights

    It’s not about selling tickets to a game; it is all about creating year-round experiences based on access, gifts, and world class service for our members. This case study will illustrate how the Golden Knights took events that were once an expense and turned it into revenue-generating experiences.

    Chase Jolesch bio Director, Ticketing & Premium, Vegas Golden Knights, US

  • 10 a.m.

    T-Mobile Arena takes entertainment experience to a new level

    T-Mobile Arena - topic visual Image: T-Mobile Arena

    Years in the making, T-Mobile Arena opened to rave reviews on April 6, 2016. Two global powerhouses in AEG and MGM had a shared vision to change the sports and entertainment experience in Las Vegas. This session will focus on the new premium seating strata that were brought to the market and the success that was achieved in enhancing the guest entertainment experience.

    Mark Faber SVP, Global Partnerships, T-Mobile Arena, US

  • 10:20 a.m.

    Dodger Stadium living up to fans’ expectations

    Los Angeles Dodgers - topic visual Image: Los Angeles Dodgers

    The expectation of the fan experience continues to evolve at a rapid rate. Dodger Stadium faces the challenge of maintaining its history and keeping up with these ever-changing expectations. Benefits and amenities once exclusive to premium seating are now expected with the general fan base. Explore this changing marketplace and its relationship with stadium renovation and fan experiences.

    Antonio Morici bio SVP, Sales & Service, Los Angeles Dodgers, US

  • 10:40 to 11:15 a.m.

    Coffee break & networking

  • 11:15 a.m.

    Conference stream: Venue EXPERIENCE

    How do we define fan experience? Is it just about ordering a beer with the click of a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more…

  • Vegas Golden Knights a spectacular blend of sports and entertainment

    Vegas Golden Knights - topic visual Image: Vegas Golden Knights

    Vegas Golden Knights is an adrenalin-filled spectacular fusion of sports and entertainment. The NHL team is credited for introducing hockey in historic fashion in 2017, making it to the Stanley Cup Finals in its first year. The Knights claims to have added 'sports' to Las Vegas - the sports entertainment capital of the world. This session will focus on how the team has successfully created a unique fan experience with an in-game atmosphere and home-ice advantage that has made waves across North America.

    Jonny Greco bio VP Entertainment Production, Vegas Golden Knights, US

  • 11:35 a.m.

    Allied Esports International connecting people from all walks of life

    Allied-Esports - topic visual Image: Allied Esports

    After originally imagining HyperX Esports Arena Las Vegas as a battleground for hardcore gamers, Allied Esports quickly learned that the facility could be so much more. As the esports industry continues to mature and competitive gaming becomes integrated in pop culture and mainstream entertainment, the dedicated esports venue has become not only a community hub and content generation center for gaming fans, players, influencers and streamers, but also a new-age destination for businesses, marketers and tourists looking for an experience like no other.

    Simon Temperley bio Chief Revenue Officer, Allied Esports International, US

  • 11:55 a.m.

    Audio over converged networks, the past, present and future

    Harman - topic visual Image: Harman

    Audio over IP can no longer exist in a vacuum; large systems with converged networks require special consideration. Harman will discuss the current landscape of audio of IP protocols and their associated challenges, where the industry is now and where it is going.

    Kevin Brown bio Global Product Manager, Harman, US

  • 12:15 p.m.

    Conference stream: BRAND Development & BROADCAST Strategy

    BRAND Development

    Over the years, branding has become one of the core strategies of any business. It plays a pivotal role in marketing and business development. In the field of stadium business, it isn’t the stadium alone that needs brand development. In fact, much of the branding strategy involves the sports clubs that the stadiums represent. As clubs go about increasingly looking for international investors, the focus on brand visibility seems to have gained prominence.

    Most clubs these days employ a strong squad of international business development professionals in a bid to come up with innovative and unique branding solutions. After all, branding could be the key difference between striking a deal or losing one. Ultimately, the stadium business sector becomes the true beneficiary of such kind of branding exercise. The new funding and revenues generated by brand development is eventually ploughed back into building training grounds and new stadiums.

  • ‘Black Fire Innovation’ to transform hospitality concepts

    UNLV - topic visual Image: UNLV/Caesars Entertainment

    ‘Black Fire Innovation’ brings one of the nation’s top research institutions, University of Nevada, Las Vegas (UNLV) and Caesars Entertainment, a leading casino-entertainment provider, together in one space to develop quick-to-market solutions that will move the hospitality industry forward. This session will provide an overview of the ‘Black Fire Innovation’ living laboratory, complexities surrounding public-private partnerships, and bringing up a technology hub in a fledgling innovation market.

    Zachary Miles bio Associate VP, Economic Dev., UNLV, US

  • 12:35 p.m.

    BROADCAST Strategy

    For decades, television broadcasting was the main source of revenue for sports clubs and their associated stadiums. The emergence of Internet and social media is increasingly challenging the broadcasting strategy by transforming sports marketing. Internet and mobile technology has created new possibilities for distribution and consumption of media content from sports events. These changes create many strategic challenges and opportunities.

    As sports clubs and leagues vie for right to market their own content, stadiums and arenas need to respond by creating adequate space and facilities for broadcasters to meet this demand. Sport is an expensive media product. A recent estimate of the market found media organizations were paying $28 billion per year for sports rights. That makes it rather serious business for the clubs to meticulously chart out their broadcast strategy.

  • From home turf Sam Boyd to Allegiant Stadium - UNLV comes a long way

    UNLV - topic visual Image: UNLV

    In the Fall of 2020, UNLV Football will transition into the new Allegiant Stadium after playing 49 years in Sam Boyd Stadium. This session will discuss UNLV’s plan to maximize their transition into the new $2B stadium.

    Marcus Bowman bio Sr. Associate Athletics Dir., UNLV, US

  • 12:55 p.m.

    Conference stream: Venue DESTINATION

    Sports sell places. How do you ensure that the spectators come to the venue earlier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations – for visitors and the neighborhood, the so-called community stadiums. These stadiums will have to respond to local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.

    Jin Teik Oon bio Former CEO, Singapore Sports Hub, Singapore

  • Singapore Sports Hub a destination draw for tourists

    Singapore Sports Hub - topic visual Image: DP Architects

    Singapore - an integrated sports, entertainment and lifestyle hub and premier destination in Asia, featuring the Singapore Sports Hub and other attractions.

    As a small city state of 4.3 million people in 2005, Singapore was transforming itself into a nation that “lives, works, plays”, with an increasing emphasis towards healthy lifestyle and physical literacy. However, Singapore does not have a strong sporting culture, nor any experience to achieve this outcome. This session will showcase how this “little red dot” developed the strategy, business model, and 20-years implementation plan, based on an extensive global research, trends analysis, and consumer insights, to create a destination draw for Singaporeans and tourists.

    Jin Teik Oon bio Former CEO, Singapore Sports Hub, Singapore

  • 1:15 p.m.

    Banc of California Stadium leave fans spoilt for choice

    LAFC - topic visual Image: LAFC

    The futuristic and al fresco Banc of California Stadium – located in the heart of Los Angeles in Exposition Park – is home to the Los Angeles Football Club. The 22,000-seat soccer-specific world class venue which opened in April 2018 offers unrivaled guest experience and recently received the LEED Gold Certification for its green building practices, commitment to environmental responsibility and overall sustainability. Their complimentary stadium fare is serviced to seats and fans are spoilt for choice when it comes to entertainment options like a visit to the park and the nearby museums. This session will deliberate on how the stadium has raised the bar when it comes to fan experience and the privately-funded venue stands testament to the job opportunity it has created for the community.

    Benny Tran bio SVP, Development & Strategy, Los Angeles FC, US

  • 1:30 to 2:30 p.m.

    Lunch break & networking

    (Open to everyone with a Coliseum badge; in our dedicated main networking area)

    Network and collaborate with the stadium business experts and enjoy great food!

  • 3 to 4 p.m.

    Closing venue tour: Behind the scenes of Allegiant (Las Vegas) Stadium

    Registrations on first-come, first-served basis. The stadium tour is free for Coliseum badge holders but requires sign-up due to limited available space.

    Ten free tickets are available for ‘Behind the scenes of Allegiant (Las Vegas) Stadium Tour’. Please register now!

    Las Vegas Stadium (inside view) Image: Oakland Raiders
  • 4 p.m.

    End of Coliseum Summit, see you in 2020.

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