Christian Hoffer is a sports marketing professional with more than two decades of experience connecting brands, rightsholders, and fans through live events, partnerships, and immersive fan experiences. In his current role with Cooper Lighting, a Signify business unit, he consults sports venues to transform stadium lighting systems into dynamic engagement platforms – integrating lighting with game presentation, sponsorship activations, and live moments to elevate the in venue fan experience at venues including the United Center, Fiserv Forum, Amway Stadium, Wheaton College, and UW–Green Bay’s Kress Center.

Christian has specialized in reimagining spaces to host memorable fan experiences – from turning Grant Park into a global stage for the Chicago Marathon and U.S. Soccer World Cup viewing events, to adapting traditional sports venues for entirely new event formats. His work across events such as the Chicago Marathon, Dew Tour, and international soccer activations has included negotiating sponsorship agreements, designing brand activations, and leading partner integrations that have generated millions in sponsorship revenue and elevated fan engagement.

A lifelong Chicagoan, father of two boys, and passionate supporter of the beautiful game, Christian brings a fan first perspective to the intersection of sports, technology, venue design, and live event storytelling.