Uniguest, a global leader in digital engagement technology solutions, has appointed Fred Crespo as the Vice President of Sales for Channels, North America, to drive business development and technology sales across enterprise sectors. With over 25 years of experience in customer-centric digital transformation, Crespo brings an impressive track record of innovation, strategic partnerships, and market growth to Uniguest.

Most recently, as Director of SaaS Sales at Samsung, Fred spearheaded the launch and sales enablement of Samsung’s content management software and services, empowering enterprise customers and channel partners alike. Before that, as Director of Technology and Business Development for Samsung, he championed the creation of tailored products and solutions for the hotel, cruise, and medical industries while cultivating a robust ecosystem of technology partners to maximize market impact.