The Şükrü Saracoğlu Stadium in Istanbul, Türkiye, home of the Süper Lig team Fenerbahçe S.K., is now known as the Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex following a naming rights deal struck.
‘EN.HABERLER.COM’ stated that the Fenerbahçe S.K. has entered into a naming rights agreement with the food and beverage (F&B) company Chobani and henceforth the arena will be known as the Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex.
The Turkish professional football club Fenerbahçe S.K., commonly known simply as the Fenerbahçe or colloquially as Fener, is the football division of the Fenerbahçe Sports Club association and is based in the Kadıköy district of Istanbul, Türkiye. They compete in the Süper Lig, the top division of Turkish football.
The 47,430-capacity Şükrü Saracoğlu Stadium, known for sponsorship reasons as the Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex or simply the Chobani Stadium, is a football stadium located in the Kadıköy district of Istanbul, Türkiye. It serves as the home venue of the Fenerbahçe S.K.
New Berlin (New York, US)-based Chobani is a next-generation food and beverage (F&B) company on a mission to make nutritious food accessible to all. Since 2005, they have made food from natural ingredients that taste delicious and nourish the people. Chobani is America’s No. 1 yogurt brand – making yogurt without compromise – with all the natural ingredients and no preservatives.
‘EN.HABERLER.COM’ further stated that the Fenerbahçe S.K. sent out a statement which read, “As a result of the negotiations between our club and the Chobani company an agreement has been reached on stadium naming rights which is valid for 5+5 seasons starting from the 2025-2026 seasons and for the Football A Team’s (Fenerbahçe S.K.) European jersey sponsorship valid for 2+3 seasons.”
The stadium naming and sponsorship fee for the 2025-2026 football seasons and the following seasons has been set at 10,000,000 Euros.
The statement added, “The sponsorship fee for the Football A Team’s European jersey for the 2025-2026 football seasons has been set at 4,000,000 Euros. For the following seasons it will vary based on participation in the Champions League, or the Europa League, with a minimum of 4,000,000 Euros.”
The Union of European Football Associations (UEFA) Champions League is an annual club association football competition organized by the Union of European Football Associations (UEFA) that is contested by the top-division European clubs.
The Union of European Football Associations (UEFA) Europa League, usually known simply as the Europa League, is an annual football club competition organized since 1971 by the UEFA for the eligible European football clubs.
Nyon (Switzerland)-based the Union of European Football Associations (UEFA) is one of six continental bodies of governance in association football. It governs football, futsal and beach football in Europe and in the transcontinental countries of Türkiye, Azerbaijan, Georgia, and Kazakhstan as well as the West Asian countries of Cyprus, Armenia and Israel. The UEFA consists of 55 national association members. Since 2022, due to the Russian invasion of Ukraine, the FIFA and the UEFA has suspended all Russian national teams and clubs from any FIFA and UEFA competitions.
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