Tag: naming rights


Energa, Poland stadium operator blow a (fuse)

Poland Stadium Gdansk without naming right partner

There is a lot of bad blood between the operator of Stadion Energa Gdańsk, the City of Gdańsk (Poland) and Energa over the latter’s decision to end its naming rights sponsorship of the Polish football stadium. Stadion Energa Gdańsk is a football stadium in Gdańsk, Poland. It is used mostly... » Read more


Dunedin venue retain Forsyth Barr name

New Zealand Forsyth Barr stadium naming rights

New Zealand investment firm Forsyth Barr has renewed an agreement for naming rights to the home stadium of Super Rugby team the Highlanders. The Forsyth Barr Stadium in Dunedin (New Zealand) serves as the residence of the Highlanders. The Dunedin venue has been known as Forsyth Barr Stadium since... » Read more


Cape Town Stadium soon DHL Stadium

Africa Cape Town Stadium naming rights

Cape Town Stadium in South Africa will soon be called DHL Stadium after the German courier, parcel and express mail service acquired the naming rights of the facility. The stadium will be known as DHL Stadium from January 2021. The naming rights deal has been entered into for four years. The Cape... » Read more


‘The Reds’-AXA go from strength to strength

Liverpool names training center naming rights partner

The English professional football club Liverpool FC and the French multinational insurance firm AXA have expanded their partnership to include the naming rights of ‘The Reds’ new training center in Kirkby (UK), designed by architects KSS. Andy Simons, Founding Director, KSS, UK, is a Member of... » Read more


US ‘Ball Arena’ to foster in-venue recycling

Denver Pepsi Center

As part of a wide-ranging deal with Kroenke Sports & Entertainment (KSE), Ball Corporation, a provider of sustainable aluminum packaging products, has acquired naming rights to Pepsi Center in Denver, US, which serves as the home arena of Denver Nuggets National Basketball Association (NBA)... » Read more


‘Tigers’ den now Mattioli Woods Welford Road

Leicester Tigers naming rights

The professional rugby union club Leicester Tigers (UK) and longstanding official partner Mattioli Woods recently struck a new five-year deal that will see the wealth management firm rebrand the stadium as Mattioli Woods Welford Road. Earlier, the facility used to be called Welford Road... » Read more


‘Isles’ home UBS Arena set to enchant fans

New York Islanders new arena update July 2020 naming rights

Switzerland-based investment bank UBS recently announced an exclusive 20-year arena naming rights agreement for the metropolitan area’s most anticipated, cutting-edge masterpiece – the live entertainment and sports venue and the future home of the New York Islanders. UBS Arena, located at... » Read more


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