Tag: naming rights


‘the Thunderbirds’ home now Paycom Center

Oklahoma City Thunder naming rights

The National Basketball Association (NBA) team Oklahoma City Thunder (US) and the American online payroll provider Paycom recently announced an exclusive, 15-year naming rights partnership that will transform the downtown home of the Thunder into Paycom Center. It was a joint announcement. The... » Read more


Inter Miami-AutoNation cancer drive-out deal

Inter Miami stadium naming rights deal

The Major League Soccer (MLS) team Inter Miami CF (US) and AutoNation, America’s largest and most recognized automotive retailer, announced on April 9th a multilayered three-year deal. The deal spells out that AutoNation will be the official and exclusive automotive partner of Inter Miami, which... » Read more


Scottish Rugby to continue riding BT wave

BT and Scottish Rugby extend naming rights for stadium

Scottish Rugby (governing body for rugby union in Scotland) Principal Partner BT – one of the world’s leading communications services companies based in the United Kingdom – has agreed to extend its support for the sport in Scotland in an updated deal which will see it reach 10 years... » Read more


Community at heart of Quakes-PayPal deal

San Jose Earthquakes new stadium naming right partner

The American professional soccer team San Jose Earthquakes and the online payments system company PayPal Holdings Inc. (NASDAQ: PYPL) announced on April 5th, 2021 a multiyear sponsorship agreement that includes naming rights for the Major League Soccer (MLS) team’s stadium located in San Jose,... » Read more


loanDepot Park set to leave lasting legacy

Miami Marlins naming right deal

The Major League Baseball team Miami Marlins and the California (US)-based holding company loanDepot announced loanDepot as the exclusive naming rights partner for loanDepot Park, the home of the Miami Marlins and world-class special events. ‘Miami Marlins’ stated that the multiyear deal, the... » Read more


‘Bisons’ home now Highmark Stadium

Buffalo Bills new stadium naming rights

The National Football League (NFL) team Buffalo Bills has a new naming rights partner – Highmark Blue Cross Blue Shield of Western New York (US). Effective immediately, the home of the Bills will now be named Highmark Stadium. An announcement in this regard was made by the NFL team on March... » Read more


WME Sports-Benfica to ‘ben’efit from deal

Benfica stadium naming rights

The Portuguese professional football club Sport Lisboa e Benfica announced on March 16th an exclusive commercial partnership with WME Sports, the sports representation arm of the Endeavor-owned WME agency. As part of the global deal struck, WME Sports will take the lead in hunting for naming rights... » Read more


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