Tag: naming rights

Le Havre AC-CMA CGM naming deal to reinforce club’s growth

Article posted by Coliseum, July 8^th, 2026

The Ligue 1 team Le Havre AC’s hunt for a naming rights partner for their home stadium – the Stade Océane in Le Havre, France – has finally ended. The club has reached a five-year naming rights deal with the French shipping and logistics company CMA-CGM. The venue is now known as the Stade... » Read more

Sydney venue is Afterpay Arena in new naming rights deal

Article posted by Coliseum, June 11^th, 2026

Qudos Bank Arena will soon change its name to Afterpay Arena following a new naming rights deal was struck for the venue. Afterpay, the leading buy-now-pay-later (BNPL) platform, will take the name of the arena in Sydney Olympic Park, which was recently named the number five arena in the world and... » Read more

Chesterfield F.C.’s home retains SMH Group Stadium name

Article posted by Coliseum, June 3^rd, 2026

Chesterfield Football Club’s home stadium will continue to be known as SMH Group Stadium after a naming rights deal was extended for a further three years. Chesterfield F.C. said the agreement reflects SMH Group’s ongoing commitment to supporting the communities it serves through long-term... » Read more

Chicago Fire FC new home McDonald’s Park core community impact

Article posted by Coliseum, May 19^th, 2026

The American fast food restaurant chain McDonald’s and the Major League Soccer (MLS) team Chicago Fire FC (US) have entered into a historic naming rights partnership that will see the club’s new $750 million privately-funded stadium named the McDonald’s Park. The Chicago Fire FC’s new home... » Read more

Palmeiras ‘Nubank Way’ home protagonist fans

Article posted by Coliseum, April 24^th, 2026

Nubank, one of the world’s largest digital financial services platforms, recently announced the acquisition of the naming rights to the Brazilian professional football club – the Sociedade Esportiva Palmeiras – home arena – the Allianz Parque in Água Branca, São Paulo, Brazil, in a... » Read more

Beşiktaş-Tüpraş new sponsorship agreement

Article posted by Coliseum, April 24^th, 2026

The Turkish professional sports club Beşiktaş (Türkiye) has reached a new three-year agreement with the company Tüpraş for stadium naming rights and advertising sponsorship worth 1.18 billion Turkish lira. ‘forbes.com.tr’ stated that the Beşiktaş Football Investments Industry and Trade... » Read more

Thunder-Continental Resources elevated deal

Article posted by Coliseum, April 10^th, 2026

The National Basketball Association (NBA) team Oklahoma City Thunder and the American oil and natural gas company Continental Resources jointly announced a 15-year naming rights partnership for Continental Coliseum, the new state-of-the-art arena rising in downtown Oklahoma City, Oklahoma... » Read more