Tag: naming rights

London Stadium deal: Allianz hot favorite

London Stadium naming rights

The German financial services company Allianz is emerging as the leading contender to secure the naming rights for the Premier League team West Ham United F.C.’s home venue – the London Stadium in London, England (UK) – and the wider Queen Elizabeth Olympic Park in Stratford,... » Read more

Petronas on Malaysia sports fast track

Sepang Circuit naming rights

The Sepang International Circuit (SIC) in Malaysia will now be known as the Petronas Sepang International Circuit, after the inking of a three-year naming rights partnership with the national oil and gas giant. ‘malaymail’ stated that the announcement came just in time before the 2023 Petronas... » Read more

MATRADE-QPR novel sports-trade promotion

Queens Park Rangers stadium naming rights

The Malaysia External Trade Development Corporation (MATRADE) is now a naming rights partner for the English Football League (EFL) Championship team Queens Park Rangers (QPR) Football Club’s iconic Loftus Road Stadium in London, UK. ‘THEEDGE MALAYSIA’ stated that MATRADE said the three-year... » Read more

Darmstadt 98-Merck KGaA ‘robust’ partnership

Darmstadt 98 stadium naming rights

The Bundesliga club Darmstadt 98 has extended their home ground naming rights deal with the pharmaceutical major Merck and their residence will continue to be known as the Merck Stadium at Böllenfalltor (Darmstadt, Germany). ‘sport.de’ stated that as announced by the Hessians, the contract for... » Read more

Sun Devils home now Mountain America Stadium

Arizona State University stadium of the Sun Devils naming rights

The Arizona State University in Tempe, Arizona, US, and the Sun Devil Athletics have announced a multiyear naming rights partnership with the Mountain America Credit Union to form one of the most dynamic naming rights deals in college athletics. ‘thesundevils.com’ stated that the 15-year... » Read more

San Antonio Spurs ‘bank’ on Frost Bank

San Antonio Spurs arena naming rights

The National Basketball Association (NBA) team San Antonio Spurs recently announced that they have reached an agreement in principle introducing Frost Bank as the new naming rights partner for their home arena, which will be known as the Frost Bank Center (San Antonio, Texas, US). ‘NBA’ stated... » Read more

Enea to ‘energize’ Lech Poznań home

Lech Poznan stadium naming rights

Enea, a leading concern in the energy market in Poland, has acquired the naming rights of the Poznań Stadium in Poznań, Poland. From now on the Poznań Stadium will be known as the Enea Stadion for the next four years. ‘Lech Poznań’ stated that the Enea Stadion is one of the largest sports... » Read more