Tag: naming rights


Majestic Atrium to adorn Gillette Stadium

Gillette Stadium naming rights

On the 20th anniversary of the first event held at Gillette Stadium in Foxborough (US), the Kraft family and Globalization Partners announced on May 11th a multiyear naming rights partnership in conjunction with the stadium’s North end addition, debuting the Globalization Partners Atrium. The... » Read more


Sydney FC new home name to be Allianz Stadium

New Sydney football stadium naming rights

The Sydney Football Club’s new world-class stadium at Moore Park at New South Wales in Australia will be known as Allianz Stadium, with the global insurance giant Allianz to be the inaugural naming rights partner at the soon-to-be-opened multiuse venue. The ‘Sydney FC’ stated that the Allianz... » Read more


Bridgeport Islanders home venue renamed

Bridgesport Islanders naming rights

The American Hockey League (AHL) team Bridgeport Islanders (US) and Harbor Yard Sports and Entertainment announced on March 7th that they have entered into a 10-year naming rights agreement with Milford (Connecticut, US)-based regional home financing leader Total Mortgage. The deal will rename the... » Read more


Bristol County Ground now Seat Unique Stadium

Gloucestershire Cricket naming rights

Seat Unique (E-commerce service in London, England) has been named as Gloucestershire Cricket’s (UK) new Ground Naming Rights Partner, on a four-year-deal. The ‘Seat Unique’ stated that Gloucestershire’s home venue, the Bristol County Ground, will be renamed as the Seat Unique Stadium with... » Read more


Arizona varsity bid to boost ice sports

Arizona State University naming right deal

Arizona State (US) announced a deal with the Mountain America Credit Union (MACU) on March 3rd for the naming rights to the practice and community ice rink that will be housed inside the new $134 million multipurpose arena being built on campus. The ‘Patch’ stated that the Mountain America... » Read more


Mané Garrincha Stadium now Arena BRB

Brazil National Stadium naming rights

BRB (Brazil-based bank) has acquired the naming rights of the Mané Garrincha Stadium in Brazil. The naming rights deal is valid from 2022 to 2024 for a total of BRL 7.5 million. With the naming rights deal struck, the stadium has been renamed Arena BRB. The ‘MKTESPORTIVO’ stated that BRB has... » Read more


The Sharks-Hollywoodbets bonhomie on

Durban rugby stadium naming rights

The rugby union team KZN Rugby (South Africa) has expanded on its relationship with the sports betting company Hollywoodbets as the latter becomes the naming rights sponsor of the former’s home facility – Kings Park Stadium – for the next three years. The ‘Insider Sport’ stated... » Read more


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