The Premier League team Everton F.C. has announced Seat Unique as a Founding Partner of their home pitch – the Hill Dickinson Stadium at Bramley-Moore Dock in Vauxhall, Liverpool, England (UK).
‘evertonfc.com’ stated that Seat Unique will become Everton’s Official Match-by-Match Premium Ticketing Partner providing premium match-by-match and event sales for the bars, the restaurants and experiences at the club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity stadium, which opens in August, will become a world-class destination for sport, music, entertainment, and cultural events.
The Everton F.C. is a professional association football club based in Liverpool, England (UK). The club competes in the Premier League, the top tier of English football.
The 52,888-capacity Everton Stadium, currently known as the Hill Dickinson Stadium for sponsorship reasons, is a football stadium at Bramley-Moore Dock in Vauxhall, Liverpool, England (UK). It will be the new home ground of the Premier League team Everton F.C. from the 2025-2026 seasons replacing the Goodison Park.
The Goodison Park is a football stadium in Walton, Liverpool, England (UK). It was the home of the Premier League team Everton F.C. from 1892 until 2025. It is now the home of Everton’s women’s team. It is two miles North of the City Centre and has an all-seated capacity of 39,414.
London (UK)-based Seat Unique is the leading provider of premium tickets and experiences redefining premium ticketing, experiences for the fans and unlocking revenues for the partners.
‘evertonfc.com’ further stated that the Seat Unique and the Everton F.C. share a belief that premium experiences should be accessible to every fan and this partnership will make that a reality changing what the fans can expect from matchdays and setting new standards in the football experience.
As part of the Seat Unique Experience, and for the first time in football in the United Kingdom, the fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays. This exclusive package also includes a behind-the-scenes stadium tour and a player meet and greet.
From high-end dining to lively social spaces the Hill Dickinson Stadium has something for every fan and every occasion. The premium spaces range from seven-course fine dining to more relaxed options like the Trinity Place. The Beyond package offers an immersive matchday experience combining informal dining with interactive digital experiences plus a behind-the-glass view into the flash interview zone and the players’ walk-out tunnel.
Meanwhile, the Village Street, located in the West Stand, will channel the City’s pre-match energy with the pubs, the street food stalls and the lively gathering spots. Outside, the 17,000-capacity Fan Plaza will come alive with pre- and post-match entertainment and cultural events all year round.
The Seat Unique is a trusted platform that connects the fans with official premium tickets and packages across sport, music and culture. With more than one million monthly visitors and one in five customers based overseas Seat Unique is playing a key role in cementing the United Kingdom’s position as a global leader in live entertainment as demonstrated through the existing relationships with some of the nation’s top venues including the 90,000-capacity Wembley Stadium in Wembley, London, and the 62,850-capacity Tottenham Hotspur Stadium in North London (UK).
The Hill Dickinson Stadium is expected to attract more than 1.4 million visitors annually and is generating thousands of jobs boosting the long-term social and economic growth of North Liverpool.
Asserted Angus Kinnear, Chief Executive Officer (CEO), Everton Football Club, “The Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to seasonal premium memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025-2026 Premier League season – and we already have a strong pipeline of match-by-match interest. The Seat Unique’s platform will support and scale that demand delivering access to unforgettable experiences for our most passionate fans as well as helping attract new fans from across the country and around the world.”
Remarked Robin Sherry, Founder and CEO, Seat Unique, “The Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton. We’re incredibly proud to partner with the Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the United Kingdom and the innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see the fans creating memories that last a lifetime.”
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