Coliseum Summit MENA


Summit Program

  • 8 am

    Welcome: Pick up your pre-printed delegate badge from the allocated reception desk

  • 8-8:30 am

    Morning coffee & networking snacks

  • 8:30 am

    Welcome to Coliseum Summit MENA

    Coliseum Summit MENA 2023 visual Image: Coliseum GSVA

    Introduction of Coliseum’s Chair & master of ceremony

    Michael Rennschmied, MA bio Founder, Coliseum, GSVA, Dubai, UAE

  • 8:35 am



  • 9 am



  • 9:25 am

    Conference stream: Venue DESIGN

    This segment of the conference streams is about the most exciting and innovative newly planned stadiums and arena projects of the future - in one phrase, the next generation of venues. Listen about the newest trends in stadium design. How a stadium is no longer an isolated project but deeply integrated with multiuse urban development models to include hotels, conference centers, retail outlets, and entertainment zones. Also, learn about the huge demand on training centers. Overlay, after all, is a huge part of the buzzword legacy in major event planning.

  • 10:40-11:10 am

    Coffee break & networking

  • 11:10 am

    Conference stream: Venue CONSTRUCTION

    This segment of the conference focuses on risks and challenges during the construction process. It deliberates on the procurement process and puts the contractors in the center stage. It also focuses on stadiums and arenas under renovation. If your stadium is not new anymore, what are the ways to extend its life for years to come? Different concepts and add-ons in order to optimize the spaces within your venue are also discussed. We also deliberate on the myriad of other construction tools required for the stadium sector.

  • 11:40 am

    Conference stream: Venue BUSINESS

    Is your stadium able to turn each customer into a fan and make them come back again and again? Do you know your fan to begin with? Learn the right tools to elevate your service delivery. Are there ways to create the right content and while doing so creating more event days in the process? Are you focused on ticket sales of the future: Selling through Customer Relations Management (CRM) and social media? How about brand activation? And, how to draw a fine balance among perfect venue, capital expenditure and lasting legacy? This and much more…

  • 12:25 pm

    Conference stream: Venue TECHNOLOGY

    It seems IT and venue technology is taking over the whole venue business. Technology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue technology platforms generate revenue for a compelling return on interest (ROI) model and justify the investment? Learn more…

  • 12:55-2 pm

    Lunch break & networking

    (Open to everyone with a Coliseum badge in our dedicated main networking area)

    Network and collaborate with the stadium business experts and enjoy great food!

  • 2:10 pm

    Conference stream: GREEN Venue

    Green initiatives are no longer the provinces of hippies and tree-huggers. Going Green is a staple of the sports and entertainment venue industry and it can be profitable too. This is the segment that evaluates costs, attempts to understand from a community relations perspective and articulate a Green initiatives policy. How innovative Green technology is changing the way we look at our stadiums and sports arenas, and transforming them into a model of sustainable projects. Going Green is not just an option in the stadium business, it is the way forward.

  • 2:30 pm

    Conference stream: HOST CITY Venues

    How should the perfect Host City- and the venues within it, prepare for a major sporting event? If a Host City’s venues are important, equally important are its planning services, transport logistics, safety and security protocols, Citywide activation, and the multiplicity of considerations which form the crux of pulling off a successful event. Event organizers/rights holders like FIFA, the Union of European Football Associations (UEFA), the International Olympic Committee (IOC), Commonwealth Games, Pan American Games, Asian Games, etc., are hosting mega multisport events in multiyear cycles, and every sport runs its World Cups and annual National Championships. Rather than creating event venues, sustainability directives dictate adaptation and creativity - what are the trends?

  • 3 pm

    Conference stream: Venue OPERATIONS

    Venues require large capital investments and are expected to produce a substantial return on investment (ROI). In addition to the initial investment, operating stadiums and arenas require year-round capital expenditure. The venues have to be maintained in the best possible way, at the lowest cost, while still keeping up the aesthetic appeal and profitability. How does a successful asset management plan work in such a scenario? Does a venue need ISO or LEED certifications? How to solve the parking headaches? Customized facilities management may offer the right answers.

  • 3:45-4:15 pm

    Coffee break & networking

  • 4:30 pm

    Conference stream: Venue VIP

    Does your stadium offer dog-friendly box seats? Does it have luxurious cabanas, swimming pools and night clubs catering to the needs of the discerning VIP clientele? The VIPs are among the main patrons of a stadium, and therefore, the management needs to pay close attention to their basic comforts. Are stadiums geared up to offer customized experience vis-à-vis seating and hospitality packages to different target groups? How do you create right products and offer right services for the right market and achieve the right results for the venue? Tune in…

  • 4:45 pm

    Conference stream: Venue EXPERIENCE

    How do we define fan experience? Is it just about ordering a beer with a click on a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more…

  • 5:30 pm

    Conference stream: Venue DESTINATION

    Sports sell places. How do you ensure that the spectators come to the venue earlier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations - for visitors and the neighborhood, the so-called community stadiums. These stadiums will have to respond to the local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.

  • 6 pm

    End of conference day

  • 6 pm

    Meet at the conference area

  • 6 pm

    Venue tour

  • 7 pm

    End of venue tour

  • 7-8:30 pm

    International networking reception

    Be our guest at the networking evening at the end of the one-day summit. Your delegate pass will give you open access to the gathering from 7 pm to 8:30 pm, where you can enjoy drinks and network with other fellow delegates.

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