On July 31st, 2020, the breathtaking Allegiant Stadium, home of the National Football League (NFL) team Las Vegas Raiders, opened near the iconic Las Vegas Strip in Nevada, US.
The American software company YinzCam has been working with the Raiders for several years, and are now again working with them on the new dual-mode team + stadium app – the mobile destination for all things Raiders and Allegiant Stadium.
The 65,000-capacity Allegiant Stadium is a domed stadium located in Paradise, Nevada, United States. It serves as the home stadium for the Las Vegas Raiders of the National Football League, and the University of Nevada, Las Vegas (UNLV) Rebels college football team.
YinzCam is an American software company that builds mobile applications, Internet Protocol Television (IPTV) platforms and augmented reality (AR) experiences. It specializes in creating applications for professional sports organizations.
A statement on the YinzCam website stated that David Griffin, Digital Product Director, Las Vegas Raiders, had the idea of showcasing both the team and the stadium within a single app, in a way that both Raiders fans (coming to home games) and live-event fans (Las Vegas locals and visitors who are interested in, say, concerts at the stadium) could quickly get access to the information they needed.
In close collaboration with Griffin, YinzCam launched the new dual-mode Raiders + Allegiant Stadium app in 2020.
The YinzCam website further quoted Dave Griffin, Digital Product Director, Las Vegas Raiders, as stating, “Allegiant Stadium is a state-of-the-art venue located adjacent to the world-famous Las Vegas Strip. In 2017, we began to dream about what our app design and functionality would be like. We had an ambitious goal to showcase both the team and the stadium within a single app. Our working group was determined to continue best-in-class coverage of the Las Vegas Raiders while simultaneously adding innovative stadium utilities to enhance the app experience as a whole. YinzCam had no hesitation despite an aggressive and fast-paced timeline. The YinzCam content management system (CMS) allows us to customize and create the wide-ranging types of journeys that we plan to deliver. The new era for our app will feature premium experiences in Las Vegas and YinzCam will play an essential role in helping us stay on the cutting edge into the future. We are grateful to all involved.”
Each mode is architected to be self-contained, with its own navigation menu, its own content cards, its own More menus, and its own relevant links. Each mode has a one-tap button for the user to switch quickly to the other mode. In addition, on the home page, the title bar features a dropdown toggle to facilitate quick switching between modes. Some features, such as mobile ticketing, are available in both modes, to be used by Raiders fans and concert-goers alike. The striking black-and-silver branding of the team is featured in the most aesthetic manner in both modes of the app.
Two of the unique innovations that YinzCam had in the Raiders app including the loge-seat mobile remote control for fans to enjoy a premium digital experience for the TVs, as well as mobile ordering with a contactless grab-n-go option. Through a mobile-only Gameday to Go feature that the company built in collaboration with the Raiders, fans were able to place their take-out orders via the mobile app, and to pick up their food orders on gameday from a kerbside mobile kitchen at the spiffy stadium. This was a first for YinzCam – while the company has worked with other teams on mobile food ordering, the Raiders’ unique twist on this feature allowed fans to feel the excitement of gameday, by bringing the taste of Allegiant Stadium gameday into their homes.
For ease of fans
The team mode has a number of features for Raider Nation (fans of Las Vegas Raiders), including:
- Schedule of home and away games;
- Live box scores and timeouts for every game;
- Division and conference standings;
- Roster, with player stats and depth chart;
- Videos of player interviews, coach interviews;
- Photo galleries for every game;
- Transactions and injury reports;
- Coaches and team history;
- Live streaming;
- Raiders merchandise, including special offers for specific items; and
- Push notifications.
Visitor-friendly
The stadium mode has a number of features for stadium visitors, including:
- How to plan your visit to the stadium;
- Directions to the stadium;
- Parking information for the stadium;
- Virtual venue, including from-your-seat views inside Allegiant Stadium;
- Concert announcements;
- Mobile ticketing for entry to concerts and live events at the stadium;
- Ability to purchase a personalized Legacy Brick featured at the stadium; and
- Planning to host a private event at the stadium.
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