MSA-Soundpickr deal ‘music’ to fans’ ears

Article posted by Coliseum, June 22^nd, 2023

Image: metasportarena.com

The MetaSport Arena (MSA) (Spain), the award-winning company behind the Sam Arena, one of the first sports and entertainment virtual worlds, has partnered with Soundpickr, the innovative music company that leverages blockchain technology to solve legacy music royalty challenges.

‘DC NEWS NOW’ stated that the Sam Arena is a virtual space where sports fans engage with their favorite teams, entertainers and athletes. It allows sports and entertainment fans, brands and entities to bring in their community members with unique capabilities to build, share, earn, bet, and play various games. The platform also enables fans to immerse themselves in sporting events, giving them a front-row seat from anywhere in the world.

Barcelona (Spain)-based the Metasport Arena (MSA) is an award-winning company behind the Sam Arena, one of the first sports and entertainment virtual worlds that enhances fan experience with virtual reality (VR) and augmented reality (AR) technologies.

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Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment, education and business.

Augmented reality (AR) is an interactive experience that combines the real world and the computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.

London (UK)-based Soundpickr is the largest Web3 music platform. Born in 2021, its mission is to join the dots between artistes with the new generation of listeners. In the process, the development team created Soundpickr’s proprietary tokenization engine based on the Solana network (a fast-growing blockchain and cryptocurrency network) that allows artistes and labels to onboard large quantities of music into Web3 with minimum effort and no fees while solving the intellectual property (IP) protection issues and legacy royalty systems. This technology permits Web3 games to customize their user’s audio experience and create playlists or ‘radio stations’ via Soundpickr’s Metaplayer. The Metaplayer offers a unique opportunity for games to increase user engagement, enhance the gaming experience and generate new revenue streams.

Web3 is an idea for a new iteration of the World Wide Web which incorporates concepts such as decentralization, blockchain technologies and token-based economics.

The Web3 music platform consists of a fully decentralized music streaming protocol that has been built with public blockchain infrastructure. This is designed to give artistes better insights into who are streaming their music, in addition to better control over their tracks and how they are distributed.

‘DC NEWS NOW’ further stated that Soundpickr, on the other hand, has created the largest music database to create a unique “music metadata standard” that addresses legacy music royalty issues. The company’s music streaming service offers personalized playlists based on users’ mood, activity and taste.

The partnership between MetaSport Arena and Soundpickr will integrate Soundpickr’s music streaming service into the Sam Arena, providing users with a seamless and personalized sports and entertainment experience. Users can access music playlists tailored to their virtual experience, enhancing their immersion and enjoyment.

Remarked Julien Sevat, head honcho of MetaSport Arena, “We are excited to partner with Soundpickr to offer our users a unique and revolutionary way to consume music. By integrating Soundpickr’s music streaming service, we are taking the fan experience to the next level and are providing our users with a seamless and personalized experience.”

Added Alex Lopes, Chief Executive Officer (CEO) of Soundpickr, “The metaverse and the new wave of gaming represents a unique opportunity for music makers to access new fans. The Metasports Arena has created an engaging and dedicated space for sports fans to build, connect and enjoy different forms of entertainment. At Soundpickr, we know that we are at the beginning of a fundamental change for the music and entertainment industries and are excited to work with the MetaSport Arena team to take the fan experience to a new and untapped level.”

The metaverse is a vision of what many in the computer industry believe is the next iteration of the Internet: A single, shared, immersive, persistent, 3D virtual space where humans experience life in ways they could not in the physical world.

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