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Tag: sponsorship

Aramco all set to seal deal with FIFA

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Aramco to finalize biggest sponsorship deal with FIFA

The Saudi Arabian oil giant Aramco is set to complete a sponsorship deal with FIFA. ‘ARAB NEWS’ stated that sources close to the negotiations said that the deal, expected to run until 2034, is worth an estimated $100 million a year. Aramco is a State-owned petroleum and natural gas company that... » Read more

National Lottery-RSCA esprit de corps on

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RSC Anderlecht naming rights

Nationale Loterij – the Belgian National Lottery– and the Belgian professional football club R.S.C. Anderlecht (Belgium) – recently announced a renewal of their sponsorship agreement. ‘SBCNEWS’ stated that the Nationale Loterij will continue to remain a partner of the club and... » Read more

Porsche-MHP-Benz ‘tech-drive’ Stuttgart growth

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VfB Stuttgart stadium naming rights

The Bundesliga club VfB Stuttgart (Germany) has mainly agreed on a sponsorship deal with the local car manufacturer Porsche and the consultancy firm MHP Management- und IT Beratung (MHP) that it says could yield more than 100 million euros ($110 million). ‘AP’ stated that Mercedes-Benz will... » Read more

Mallorca home name hard sell Mallorca island

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RCD Mallorca stadium rebrands

The Council of Mallorca and the LaLiga team RCD Mallorca recently presented the advertising sponsorship agreement created in recent months and approved by the Executive Board, which will take place during the 2022-2023 sports seasons. The RCD Mallorca home ground new name is now Estadi Mallorca Son... » Read more

PIF dive deep into world of football

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Saud Arabia Public Investment Fond to put GBP2bn in soccer

The Public Investment Fund (PIF) of Saudi Arabia has committed £2 billion to new long-term football sponsorship deals outside of the Premier League team Newcastle United F.C. (UK) in 2022. ‘Newcastle World’ stated that the PIF, who own 80 percent of ‘The Magpies’, has invested heavily... » Read more

SIGNAL IDUNA-Borussia Dortmund bonhomie on

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Borussia Dortmund and Signal Iduna extend partnership

The Bundesliga club Borussia Dortmund have extended their partnership with insurance company SIGNAL IDUNA until 2031. The ‘BULINEWS.COM’ stated that as a result of the new deal, Dortmund will receive a total of €100 million during the next nine years. Borussia Dortmund, BVB, or simply... » Read more

Everton keep at bay Russian tycoon Usmanov

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Everton suspends stadium naming rights deal

English Premier League club Everton F.C. (UK) said on March 2nd that they were suspending with “immediate effect” sponsorship agreements with three companies in which Russian billionaire Alisher Usmanov has a stake following Russia’s invasion of Ukraine. The ‘France 24’ stated that a club... » Read more