Coliseum Summit News mobile view logo

Tag: sponsorship

Mallorca home name hard sell Mallorca island

Article posted by Coliseum,

RCD Mallorca stadium rebrands

The Council of Mallorca and the LaLiga team RCD Mallorca recently presented the advertising sponsorship agreement created in recent months and approved by the Executive Board, which will take place during the 2022-2023 sports seasons. The RCD Mallorca home ground new name is now Estadi Mallorca Son... » Read more

PIF dive deep into world of football

Article posted by Coliseum,

Saud Arabia Public Investment Fond to put GBP2bn in soccer

The Public Investment Fund (PIF) of Saudi Arabia has committed £2 billion to new long-term football sponsorship deals outside of the Premier League team Newcastle United F.C. (UK) in 2022. ‘Newcastle World’ stated that the PIF, who own 80 percent of ‘The Magpies’, has invested heavily... » Read more

SIGNAL IDUNA-Borussia Dortmund bonhomie on

Article posted by Coliseum,

Borussia Dortmund and Signal Iduna extend partnership

The Bundesliga club Borussia Dortmund have extended their partnership with insurance company SIGNAL IDUNA until 2031. The ‘BULINEWS.COM’ stated that as a result of the new deal, Dortmund will receive a total of €100 million during the next nine years. Borussia Dortmund, BVB, or simply... » Read more

Everton keep at bay Russian tycoon Usmanov

Article posted by Coliseum,

Everton suspends stadium naming rights deal

English Premier League club Everton F.C. (UK) said on March 2nd that they were suspending with “immediate effect” sponsorship agreements with three companies in which Russian billionaire Alisher Usmanov has a stake following Russia’s invasion of Ukraine. The ‘France 24’ stated that a club... » Read more

Fans turn nose up at Barça home new name

Article posted by Coliseum,

Spotify Camp Nou naming rights

From the 2022-2023 seasons, the iconic stadium of the Spanish professional football club FC Barcelona will be called Spotify Camp Nou (Spain). This was reported by the Catalan radio station ‘RAC-1’. The ‘Sport Bild and RAC-1’ stated that the new sponsorship deal will rake in the moolah for... » Read more

‘The Hammers’-HEINEKEN say ‘cheers!’ again

Article posted by Coliseum,

Heineken extends contract with London Stadium

The Premier League team West Ham United F.C. recently renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to “enhance the matchday experience for supporters”. The UK’s leading pub, cider and beer company, HEINEKEN, became the Official Beer Partner of the... » Read more

Siemens-Bayern sings sustainability tune

Article posted by Coliseum,

FC Bayern and Siemens partnership July 2020

Multinational major Siemens has extended its sponsorship of German Bundesliga club Bayern Munich by another three years. The technology conglomerate will accord top priority to the sustainability quotient as part of renewal. Siemens first partnered with Bayern in 2017 and it is being termed as the... » Read more