Tag: sponsorship


SIGNAL IDUNA-Borussia Dortmund bonhomie on

Borussia Dortmund and Signal Iduna extend partnership

The Bundesliga club Borussia Dortmund have extended their partnership with insurance company SIGNAL IDUNA until 2031. The ‘BULINEWS.COM’ stated that as a result of the new deal, Dortmund will receive a total of €100 million during the next nine years. Borussia Dortmund, BVB, or simply... » Read more


Everton keep at bay Russian tycoon Usmanov

Everton suspends stadium naming rights deal

English Premier League club Everton F.C. (UK) said on March 2nd that they were suspending with “immediate effect” sponsorship agreements with three companies in which Russian billionaire Alisher Usmanov has a stake following Russia’s invasion of Ukraine. The ‘France 24’ stated that a club... » Read more


Fans turn nose up at Barça home new name

Spotify Camp Nou naming rights

From the 2022-2023 seasons, the iconic stadium of the Spanish professional football club FC Barcelona will be called Spotify Camp Nou (Spain). This was reported by the Catalan radio station ‘RAC-1’. The ‘Sport Bild and RAC-1’ stated that the new sponsorship deal will rake in the moolah for... » Read more


‘The Hammers’-HEINEKEN say ‘cheers!’ again

Heineken extends contract with London Stadium

The Premier League team West Ham United F.C. recently renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to “enhance the matchday experience for supporters”. The UK’s leading pub, cider and beer company, HEINEKEN, became the Official Beer Partner of the... » Read more


Siemens-Bayern sings sustainability tune

FC Bayern and Siemens partnership July 2020

Multinational major Siemens has extended its sponsorship of German Bundesliga club Bayern Munich by another three years. The technology conglomerate will accord top priority to the sustainability quotient as part of renewal. Siemens first partnered with Bayern in 2017 and it is being termed as the... » Read more


Deutsche Bank Park new name of ‘Die Adler’ home ground

Deutsche Bank Park

Frankfurt-based global multinational and investment bank and financial services company Deutsche Bank will replace fellow German financial services company Commerzbank as the stadium naming rights partner of Bundesliga football club Eintracht Frankfurt. This announcement was made on Wednesday. With... » Read more


F1 official sponsor of Expo 2020 Dubai

Dubai Expo 2020

Formula 1 has announced that it is the official sponsor of Expo 2020 Dubai – the world’s greatest show. The alliance will run for 14 months – from the peak of the 2019 season to throughout next year’s race calendar. Expo 2020 will be one of the biggest events ever to be held in the Arab... » Read more


Receive global sports venue NEWS twice a week in your inbox